The Blade, a division of Block Communications Inc., has been serving news to northwest Ohio and southeastern Michigan since 1835 and is the most trusted local news source. The Blade continues to evolve and deliver credible, informative, and daily content both in print and digital formats.
The Blade has an opening in the Advertising Department for a full-time Data Analytics and Research Coordinator.
Responsibilities include placing digital advertising campaigns, monitoring campaign performance and making adjusts as needed. Deploy, manage, optimize, and provide reporting on all digital advertising campaigns. Will also recommend best tools to achieve campaign objectives. Place ads on both toledoblade.com and external networks. Utilize Google AdWords and Analytics to ensure campaign fulfillment. May assist on social media efforts for The Blade products and image, including Facebook, Instagram, and Twitter with summary reports on key campaigns.
Qualifications: Must have demonstrated experience using Google Analytic products, Google AdWords, and all social media platforms. Preference will be given to those who are certified in Google Analytics. Four-year college degree with marketing, sales or business emphasis, or equivalent comparable experience is required. Must be aware of new digital trends, in particular social media strategies and reporting. Must be accurate, a strong writer and communicator, and be able to meet deadlines.
The Blade is an Equal Opportunity Employer (EOE)