The Beachwaver Co. is a rapidly expanding independent global beauty brand. Dedicated to innovation, we hold multiple patents, trademarks and proprietary formulas. We have expanded from a launch at QVC in 2012 to retail distribution, with a pivot to focus on D2C. Now, we are seeking to continue the high growth trajectory with the addition of a Creative Strategist - Performance Marketing who has the same vision, work ethic and passion as our founders. This position reports to the Director of Performance Marketing.

This is an IN PERSON position in Williamsburg, Brooklyn.

Job Descriptions

• Creating high converting collaterals & assets for our range of DTC styling and haircare products.

include performance-driven creatives like static ads, short form videos/UGC, landing pages, listicles to drive customer acquisition for our brand.

• Edit short form videos for performance marketing and advertising campaigns across platforms, including TikTok, Meta, Google, YouTube
• Film short form videos for quick edits
• Cycle in new creative based on Director's recommendations and execute fast turnaround
• Graphic Design background to add graphic overlay to videos and static imagery
• · Design new winning creative formulas across various ads & pages.

-Improve overall brand aesthetic, look & feel.

Responsibilities

· Creating scroll stopping ads across various projects. (FB, IG, landing pages etc)

· Editing raw UGC/videos & turning them into high converting assets.

· Research competitor ad strategies, customer’s visual language, design new hypotheses and apply new attention-grabbing techniques into ad production.

· Maintain a rigorous A/B test schedule, testing different hypothesis, styles and concepts.

· Redesigning/ optimizing landing pages to improve eye flow, aesthetic appeal & conversion rates.

· Collaborate with external creative teams to produce high level assets to elevate our brand. (photoshoots, product videos)

· Support new product design, launch kits and promo campaigns.

Requirements

· Experience in creative DTC ads, A/B testing, CRO, UI/UX in the ecommerce space with an emphasis on design rather than data analysis.

· A portfolio demonstrating design & video editing skills that enhance user experience and conversion rates.(concept/ layout testing etc)

· Strong visual storytelling ability.(design that evokes emotion, emphasises main points in the copy, while keeping a clean and polished look)

· Ability to distil new concepts into applicable frameworks and roll out them out to new designers quickly.

· Independent problem solver who is resourceful.

· Organized & meticulous.

· Obsessed with psychology, design, video, content & advertising.

· Interested in applying skill sets in the right (highly scalable) opportunity/vehicle.

- Up to Date on Trending in Social Selling, Audio, Marketing

Requirements

BA or BS from accredited school

Advertising or Design degree preferred

2-3 years experience ad creations, editing short form social videos

Experience on set, filming, editing

Adobe Suite, Microsoft Excel, Final Cut, CapCut, Editing in platform TikTok, Meta, YouTube

Team Player, Accepts Constructive Criticism, Able to multitask and prioritize