BenQ North America is Hiring an eSports Marketing Specialist Near Plano, TX
Join the BenQ Team!Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life." BenQ's eSports Line of Business, ZOWIE, is hiring an eSports Product Marketing Specialist. This role will be responsible for optimizing strategic marketing content, digital marketing planning and execution, data analysis, social media management, and supporting operations. There is a strong focus on the target audience and customer engagement, extending to event organizers, LAN centers, and other businesses. Duties & Responsibilities
Plan and execute esports product go-to-market campaigns, covering each touchpoint from awareness and consideration to consumer conversion
Create compelling campaign messaging and content that resonates with target audiences and drives interest and attendance
Facilitate all digital marketing activities according to a structured calendar, including scheduling and organizing campaigns, promotions, and other marketing initiatives across various digital channels such as email, social media, and online advertising platforms
Perform ongoing keyword discovery, expansion, and optimization.
Optimization includes copy and landing pages for search engine marketing, recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Publish daily organic content to build meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
Collect and analyze data using Google Analytics 4 to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media
Required Experience, Knowledge, Skills, And Abilities
Minimum of 2-5 years of proven experience in product marketing or social media/ digital marketing
Knowledge of the overall PC & Console esports market & related products & games
Relationship builder with excellent interpersonal, effective oral and written communication
Detail-oriented and able to work well under deadlines and perform multiple tasks effectively and concurrently in a changing environment
Good understanding of Google Analytics with an ability to organize, track, and analyze data per campaign
Active player of current FPS eSports titles (Valorant, CS2, COD…)
Prior experience with on-site operations of events
Proficient in using Microsoft Office suite
Education
Bachelor’s degree required: Business, Marketing and Communications, or related field preferred
Position Type
Full-Time
Office Based
Compensation
Based on experience, we offer a competitive base salary plus bonus