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As a Content Strategist, you will help build audience trust and drive customer engagement by elevating Bio-Technes brand, product, and thought leadership. You will be responsible for planning, developing, and managing content across various digital platforms to meet business goals and engage target audiences effectively. The role involves creating a roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.
**Responsibilities**
Develops and implements a content strategy that aligns with the organization's overall goals, target audience, and brand identity.
Identifies content gaps and opportunities through market research and competitor analysis.
Understands the target audience's needs, preferences, and behaviors to create content that resonates with them.
Oversees the creation of various types of content, including articles, blog posts, videos, infographics, and social media posts.
Ensures that content is high quality, aligns with brand guidelines, and is optimized for search engines (SEO).
Develops a distribution plan to effectively share content across different channels, including websites, social media, email, and other relevant platforms.
Utilizes / recommends content marketing tools and platforms to maximize reach and engagement.
Creates and maintains a content calendar to organize and schedule content production and distribution over time.
Coordinates with various teams, such as marketing, design, and social media, to ensure timely and consistent content delivery.
Partners with digital marketing on keyword research and integrate relevant keywords into content to improve search engine visibility and rankings.
Optimizes content for SEO best practices, including meta descriptions, headers, and image alt text.
Monitors and analyzes the performance of content using analytics tools.
Uses data to refine content strategies, identify successful content types, and make data-driven decisions.
Develops and enforces content governance policies to ensure consistency, accuracy, and compliance with legal and brand guidelines.
Collaborates with various departments, such as marketing, sales, and product teams, to ensure content supports overall business objectives and messaging.
Stays informed about industry trends, content marketing innovations, and emerging technologies to keep the content strategy current and effective.
Manages a team of copywriters who are responsible for promotional copy across marketing tactics.
**Qualifications**
**Bachelors degree in communications, Journalism, or similar area of study**
**5 years of experience in a similar role with publicly available content samples, preferably in a life sciences domain**
**3 years of people management experience**
**Proven experience developing and executing compelling content for large enterprise brands.**
**Ability to collaborate across various teams in a fast-paced work environment.**
**Comfortable presenting ideas and reports to stakeholder groups and leadership**
**Comfortable working autonomously and collaboratively, with the organizational skills to ensure multiple tasks are executed at high quality and within deadlines.**
**Exceptional writing, editing and proofreading skills.**
Full Time
$167k-200k (estimate)
06/12/2024
06/30/2024
bio-techne.com
SAN MARCOS, CA
1,000 - 3,000
1981
Public
ALEXANDROS F ANTONANOS
$500M - $1B
Scientific Services
Bio-Techne is a biotechnology firm that develops, manufactures and sells biotechnology products, instruments and clinical diagnostic brands.
The following is the career advancement route for Content Strategist - (Contract-to-Hire) positions, which can be used as a reference in future career path planning. As a Content Strategist - (Contract-to-Hire), it can be promoted into senior positions as a Digital Content Curator III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Content Strategist - (Contract-to-Hire). You can explore the career advancement for a Content Strategist - (Contract-to-Hire) below and select your interested title to get hiring information.
If you are interested in becoming a Content Strategist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Content Strategist for your reference.
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Quotes from people on Content Strategist job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Content Strategist jobs
A successful content strategy doesn’t just focus on business needs, but user needs too.
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Develop multiple content marketing funnels.
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Acquire necessary qualifications, gain experience as a content creator and eventually move up to become a content strategist.
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Learn the process and the use of Search Engine Optimization.
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Acquire certifications and testimonials, build up your social media audiences, followers, and subscribers.
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