Responsibilities:

• Own and enhance the Biofourmis narrative, including product and internal and external brand positioning 
• Oversee product marketing and effectively partner with sales, product, and engineering leadership to shape product positioning. 
• Be the preeminent thought leader in the company on market trends, customer needs, competitor intelligence, and synthesize insights as inputs to product innovation roadmap and commercial execution strategy. 
• Deliver and continuously refresh customer and market segmentation analysis and drive implementation of insights.
• Oversee external and internal content creation, including website, social media, digital and print sales materials, and email campaigns.
• Drive growth in partnership with sales teams through effective product marketing, including customer and market facing activities.
• Lead thought leadership agenda for the company in partnership with the Chief Medical Officer, including clinical, industry, and self-published coverage and public relations / media engagement. 
• Leverage data analytics and performance metrics to optimize acquisition channels, improve conversion rates, optimize pricing, and enhance customer lifetime value.

Experience:

• A bachelor's degree in marketing, business administration, or a related field is typically required. An MBA and/or advanced degree preferred
• Ten or more years of work experience in a senior-leadership position in health technology with a proven track record of increased responsibility and quantitative results.
• History of scaling from $50M to $200M
• Extraordinary storytelling skills.

• Capable team leader who is a talent magnet internally and externally.
• Excel at cross-functional collaboration.
• Track record of 2-4X growth and scaling of organizations and revenue run-rate in prior companies
• Demonstrated ‘left-brain’ and ‘right-brain’ dexterity—gifted at analyzing the data and telling the story in a way that can appeal to broad audiences.