Blue Nile is the leading online retailer of certified diamonds, engagement rings, and fine jewelry. We believe in creating exceptional experiences and providing our customers with unparalleled quality and service. As we continue to grow, we are seeking a talented Senior Performance Marketing Specialist to join our dynamic team.
We are looking for a Senior Performance Marketing Specialist with a strong focus on display advertising channels, specifically Criteo and RTB House. The ideal candidate will have a deep understanding of performance marketing, data analysis, and optimization techniques. This role will be responsible for driving customer acquisition, engagement, and conversion through strategic campaigns on these platforms.
Responsibilities:

• Develop, implement, and manage performance marketing campaigns on Criteo and RTB House
• Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR
• Conduct A/B testing to identify best practices and improve campaign effectiveness
• Create and execute comprehensive performance marketing strategies tailored to display channels
• Collaborate with the marketing team to align campaign strategies with overall business goals
• Stay updated on industry trends, platform updates, and emerging best practices
• Analyze campaign performance data and provide actionable insights to optimize and scale campaigns
• Generate detailed reports on campaign performance, highlighting key metrics and trends
• Utilize data-driven decision-making to inform campaign adjustments and future strategies
• Communicate campaign performance and insights to stakeholders, providing recommendations for improvement
• Foster strong relationships with platform representatives to leverage new features and opportunities

RequirementsRequirements and Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 4 years of experience in performance marketing, with a focus on display advertising channels
• Proven track record of managing and optimizing large-scale advertising campaigns
• Strong analytical skills and proficiency in using analytics tools such as Google Analytics and platform-specific dashboards
• Excellent understanding of audience targeting, bidding strategies, and creative best practices
• Ability to work independently and collaboratively in a fast-paced environment
• Strong communication and presentation skills
• Passion for the jewelry and engagement ring industry and understanding of customer buying journey in luxury sectors

BenefitsBenefits:
At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Annual base pay: $75,000 - $95,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, R2NET will not sponsor a new applicant for employment authorization for this position.
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.