Digital Marketing Director

Our client, a leading healthcare network specializing in treatment centers and telehealth, is at the forefront of the industry, providing best-in-class services to their patients. They are seeking an energetic Digital Marketing Director to lead their direct-to-consumer branding and growth strategy, propelling the organization towards ongoing success in the wellness industry.

The Digital Marketing Director will apply their deep knowledge of subscription-based business models and their expertise in direct-to-consumer marketing to drive customer acquisition through cutting-edge digital marketing initiatives. This role requires a proactive approach to utilizing the most current and effective digital channels, such as organic and paid social media, SEO, email marketing, and traditional advertising, to attract and cultivate strong customer relationships.

This Role Offers:

• Competitive base salary plus comprehensive benefits, including medical/dental/vision, 401(K), and more.
• Award-winning, nationwide company with decades of experience.
• Tight-knit culture focused on taking care of their employees.
• Ample opportunities for growth and career advancement.
• Company centered around integrity, compassion, and respect – for their employees and patients alike.
• High employee tenure with low red tape culture. They hire professionals and trust their expertise, giving them room to make tangible impacts.

Focus:

• Direct the team in developing and launching direct-to-consumer strategies focused on lead generation and customer acquisition.
• Create, implement, and evaluate digital marketing campaigns to activate, engage, convert, and retain customer segments through various digital channels such as paid social and paid search.
• Support and actively participate in the creation of content across all digital platforms.
• Enhance brand visibility and digital presence through rigorous research, feedback, and analytical insights.
• Utilize detailed research and analysis to steer campaign strategy and enhance the company's positioning across key industry touchpoints.
• Develop and refine website content and landing pages for new product lines to minimize bounce rates, optimize traffic flow, reduce downtime, and increase conversions.
• Oversee processes for forecasting, measuring, and reporting on the performance of campaigns and business outcomes, using data and analytics to evaluate against critical metrics and communicating findings to senior leadership.
• Drive conversions and customer acquisition through a balanced mix of paid and organic social media efforts.

Skill Set:

• 7 years of hands-on digital marketing experience in B2C Healthcare & Wellness customer acquisition.
• Bachelor's degree in Marketing, Communications, Business, or a related field. An MBA is a plus.
• Prior marketing experience within the IT, SaaS, digital healthcare, and/or telehealth sectors.
• Proven track record of overseeing marketing efforts across multiple media channels throughout the entire campaign lifecycle.
• In-depth knowledge of key performance indicators relevant to subscription-based and direct-to-consumer businesses.
• Proficiency in customer data platforms (CDPs) with hands-on experience in developing personalized marketing campaigns.
• Expertise in managing advertisements across various digital platforms including Facebook Ads, Google Ads, Instagram, TikTok, Snapchat, and more.
• Strong computer skills, particularly with MS Office Suite and content management systems (CMS).
• Profound understanding of social media marketing and growth marketing.
• A proactive and entrepreneurial mindset, ready to contribute to building the company from the ground up.
• Strong knowledge of analytics and tracking to drive data-informed marketing decisions.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/3roDyak