Blueair, as part of Unilever, is a rapidly growing global brand with rocketlike potential. At Blueair we believe that the freedom to breathe clean air is a basic right, and we fight for that right around the world. We have built a team of thinkers, dreamers, and doers who are passionate about our impactful products. At Blueair, we strive to gain and support the next generation of innovators in the market. We are seeking to add to our entrepreneurial culture and team with a Global Performance Marketing Manager.
Position Description :
The Global Performance Marketing Manager is key to enabling the continued eCommerce growth of Blueair. With a strategic focus on both Amazon & DTC, the PMM will partner with cross-functional teams and agencies to drive lifetime value for the business and achieve business objectives through performance media channels inclusive of search, display, social and affiliate. As such, it's important that you have hands on experience within platforms as well as a strong business acumen to be able to generate holistic and strategic media strategies focused on both acquisition & retention. The Performance Marketing Manager holds cross functional responsibilities and will work closely with Sales, Operations, Brand, agency partners, and Finance business partners to execute effective strategic initiatives. This role reports into the Head of DTC & Performance Marketing.
This role is considered Hybrid which requires applicants to live in the following states: IL, IN, NY, NJ and commute to a Blueair office (Chicago/NYC) two days per week.
Responsibilities and Functions :

• Strategic Leadership: Develop and execute comprehensive performance media strategies across paid search, social, display, and affiliate channels to drive acquisition and retention across DTC, Amazon and Omnichannel retailers
• Data analysis & Reporting: Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and optimize budgets and strategies accordingly. Use data insights to inform strategic decisions and drive continuous improvement. Report back on performance to key senior stakeholders.

• Testing and Measurement Roadmap: Develop and drive a clear testing and measurement roadmap to generate actionable insights and optimize performance media strategies. Design experiments, A/B tests, and multivariate tests to evaluate different variables and uncover opportunities for improvement.
• Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including Sales, Operations, Brand, and Finance, to align performance marketing initiatives with broader business objectives. Leverage insights from collaboration to refine strategies and enhance overall effectiveness.

• Capability Development: Lead the development of internal and agency digital media capabilities, ensuring teams are equipped to execute strategies effectively and adapt to evolving market trends.

Skills:

• Data- driven mindset : demonstrates passion for digging into performance drivers and generating insights based on media

• Project Management: Strong project management skills with the ability to effectively prioritize tasks, manage timelines, and coordinate multiple projects simultaneously
• Market Analysis and Competitive Intelligence: Proficiency in conducting market analysis and gathering competitive intelligence to inform strategy development and identify opportunities for growth
• Creative Problem-Solving: Demonstrated ability to think creatively, solve complex problems, and adapt strategies based on changing market dynamics and business needs
• Strong Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and strategies to diverse stakeholders at all levels of the organization

Qualifications:

• Bachelors' degree in marketing or related field
• 5 years of experience leading performance marketing inclusive of paid social, search, shopping, display and video
• Breadth of understanding across media execution, ad tech, tracking & analytics including proficiency with GA4, google tag manager and paid media platforms including Google Ads and Amazon Advertising
• Experience managing media agencies, SaaS platforms and media partners (i.e. Facebook, Amazon Advertising)
• Strong understanding of retail media landscape across omnichannel retailers including Criteo, Walmart Connect and Roundel

About the Company:
We are looking to add to our entrepreneurial culture and team. Here, employees are challenged to perform at a high level while helping the company grow and are given the opportunity to excel and grow themselves. Unilever Water and Air Wellness is constantly in pursuit of opportunities that strengthen our cause to support and enhance the education and betterment of air and water pollution for people around the world.
Our Take on Leadership:
Growth Mindset: This is competitive leadership. Taking the lead in the marketplace versus following. It's a positive attitude about the company's future - glass half-full -but it's realistic. It's passion for winning. Winning defined as gaining market share. It's placing a fresh emphasis on innovation - challenging the status quo.
Consumer and Customer Focus: This is purpose-driven leadership. It's externally focused - on consumers, on customers. First take care of consumers and customers; financial performance will follow. It's a heightened passion for the consumer: "I firmly believe in improving the lives of consumers." It's bringing the voice of the consumer and the customer into everything we do. It's seeing our brands through their eyes.
Bias for action: This is action-driven leadership: "This is what I will do." It's speed and sense of urgency in making decisions. But it needs to be thoughtful action, intelligent risk-taking. Also, it's not wasting time on bureaucracy - it's output that counts. And it's simplifying my agenda, carefully choosing priorities - and not taking on too much.
Accountability and Responsibility: This is performance-driven leadership. "I will deliver against KPIs, holding myself to the highest standards." I will also hold other people accountable - first by setting clear expectations and then by telling them if they are on the right path. It's staring reality in the eye - doing it with numbers. It's taking responsibility for Unilever's overall performance, not just by delivering my results but by helping other people deliver their results. Finally, it's personally driving change and using operational discipline to deliver on the promise.
Building Talent and Teams: This is people-driven leadership. It's passion for people. It's having the best people in the right positions, whatever the person's gender or background. It's giving people plenty of room to do their part and recognizing them for their contributions. It's investing in people's development - giving them feedback and challenging work. It's also constantly challenging myself to grow and improve. And it's building aligned, cohesive teams that pull together to win.
If you consider yourself a go-getter who loves to #win, and someone who loves to have fun, then we may have the job for you.
Unilever Water and Air Wellness is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled, or veteran status.
#LI-Hybrid
Our team Global eComm Locations Chicago, IL Remote status Hybrid Remote