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BnY is Hiring a Marketing Associate, Markets Near Pittsburgh, PA
Job DescriptionMarketing Associate At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000 employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what is all about. We’re seeking a future team member for the role of Marketing Associate to join our Markets and Wealth Services Marketing Team in developing and executing integrated, multimedia campaigns that include digital, advertising, social, television and events. This role is in Pittsburgh, PA with a hybrid work arrangement. In this role, you’ll make an impact in the following ways:
Help senior marketers develop and execute multi-channel marketing campaigns based on business growth strategies and key audience segments, working closely with Sales teams and business stakeholders.
Support Marketing’s contribution to business sales pipelines from campaigns through marketing-generated leads
Identify, track and report on progress of key marketing KPIs (# of leads, web traffic, content downloads, CTRs, engagement metrics) to enable Marketing and Sales management to measure ROI and make more informed decisions.
Work collaboratively across internal marketing teams – marketing operations, brand & design, digital marketing, and corporate communications – and BNY lines of business
Learn best practices in targeting, messaging, and engagement strategies to deliver campaigns that drive profitable growth through optimal customer experiences.
Facilitate internal and external messaging including internal comms distribution and client-facing social media.
Provide support to department managers and staff including administrative support.
Perform general project management and status reporting to managers and Executive Committee members.
Conduct event prep and follow-up with attendees and internal stakeholders
Other marketing/communications/project management duties as assigned.
Work in various programs and platforms to organize, request, and track projects.
Ensure adherence with company policies and legal and compliance requirements.
To be successful in this role, we’re seeking the following:
Bachelor's degree or equivalent work experience
2 to 5 years of work experience, or relevant internship experience
Expertise in writing and communications
Strong organizational skills and good attention to detail
Superior project management skills
Willingness to learn and understand the products, audience, and landscape.
Skills to work effectively with leaders and stakeholders within the function, across functions and outside of the organization.
Ability to follow-through and thrive in a high-growth, dynamic environment.
Self-starter approach that can be flexible in a fast-paced environment
Proficiency with Microsoft Outlook, Calendar, Excel, PowerPoint, Word, and Dynamics
Experience working in a financial services organization is preferred.
Experience with Sprinklr is preferred.
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits And RewardsBNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. About UsFor over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.