2 Manager, Ecommerce Database Strategy and Activation Jobs in Albany, OH
Bob Evans Restaurants is Hiring a Manager, Ecommerce Database Strategy and Activation Near Albany, OH
Discover where Good Grows at Bob Evans Restaurants! We have an exciting opportunity to join the marketing team as the Ecommerce Database Strategy and Activation Manager. This position is a hybrid/remote role, reporting to the New Albany, Oh. Restaurant Support Center.
The Manager, Ecommerce Database Strategy and Activation heads the development and execution of the brand’s consumer database strategy. This team member works with cross-functional teams and agency partners to manage database communications that will grow the business. This team member will research and create the strategic approach to consumer segmentation and implementation of a CDP (Customer Data Platform) to drive sales and nurture brand advocacy.
Accountabilities:
- Develops the growth plan within the following channels: CRM/CDP/Database, email, text, app, and others as assigned.
- Partners with our IT, POS and CRM teams to source data needed to build a strong segmentation strategy and manages the consumer journey activation.
- Manages our external partner support teams to create action plans for acquisition and the development of creative assets for activation channels.
- Acts as key project manager for our app guest loyalty program developing innovative consumer opportunities that drive frequency and push the brand forward.
- Supports the activation strategy for the brand’s go-to-market digital communication plan and develops the project timelines to support this strategy.
- Tracks digital and database marketing activity and provides regular updates via a digital scorecard.
Knowledge:
- Strong understanding of the digital marketplace
- Strong Project Management skills
- Experience with CDPs, email/app database marketing and consumer segmentation tools (Microsoft Consumer Insight Journeys a plus)
- Excellent analytical skills
- Strong written and verbal communication abilities
- Independent, initiative-taking, and elevated level of curiosity
- Restaurant experience preferred
Education/Experience:
- Bachelor’s degree in Marketing/Communications or related field required
- 3-5 years job-related work experience required
Job Summary
Full Time
Restaurants & Catering Services
$116k-147k (estimate)
08/28/2024
02/22/2025
bobevans.com
PORTSMOUTH, OH
15,000 - 50,000
1953
JOANN GILLUM
$500M - $1B
Restaurants & Catering Services
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About Bob Evans Restaurants
Bob Evans Restaurants is a chain of family style restaurants founded and headquartered in Columbus, Ohio, which owns and operates nearly 500 locations in 18 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States. Bob Evans believed in treating strangers like friends and friends like family; and those principles are alive today at every Bob Evans Restaurant. As a private company owned by Golden Gate Capital, Bob Evans Restaurants is focused on providing quality food and hospitality to every guest at every meal, each and every day. Our success is built on the b...asics: high-quality food and heartfelt hospitality. In the words of our founder, Everybody is somebody at Bob Evans. We invite you to join us for a meal as we bring the values of the farm to the table by providing, flavorful meals at our place or yours.
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