1 Director, CRM External Engagement Marketing Job in Ridgefield, CT
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Director, CRM External Engagement Marketing
$183k-233k (estimate)
Full Time | Pharmaceutical
2 Months Ago
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Boehringer Ingelheim is Hiring a Director, CRM External Engagement Marketing Near Ridgefield, CT
Description This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. This individual will be responsible for managing a team of individual(s) that drive our commercial external engagement marketing strategy, Peer-to-peer and Congress execution for an identified therapeutic asset within the C-R-M Franchise. This individual will oversee the development of our commercial external engagement marketing strategy in collaboration with key internal alliance stakeholders such as Patient Advocacy & Professional Relations, Public relations, Human Pharma Operations, Brand Marketing, etc. This individual will also be responsible for executing above brand disease awareness campaigns (as necessary).
Compensation DataThis position offers a base salary typically between ($167K) and ($289K). The position may be eligible for a role specific variable or performance-based bonus and or other compensation elements. For an overview of our benefits please click here.
Duties & Responsibilities
Compensation DataThis position offers a base salary typically between ($167K) and ($289K). The position may be eligible for a role specific variable or performance-based bonus and or other compensation elements. For an overview of our benefits please click here.
Duties & Responsibilities
- Ensure that department goals are aligned with PM Management´s goals and priorities. Ensure development and effective implementation of brand objectives and strategies, including managed markets and launch readiness Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals. Deploy department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department. Develop annual objectives and budgets
- Create a performance based culture with clear accountability and a sense of urgency for achieving results. Lead the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and/or professionals in PM competencies and department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc. This includes setting job expectations, providing regular feedback, conducting timely Max Plan reviews, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans. Complete Career Planning and competency assessment to ensure professional development of department members
- Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies within the function and lead the implementation of identified improvements
- Forecast and monitor Gross and Net Sales for the brand - conduct channel and payer assessment in line with managed markets strategy to ensure brand contributions are in line with corporate expectations. For launched products meet financial targets for the brand including net sales, discounts and market share
- Manage relationship effectively with co-marketing partner/team, if applicable, to ensure clear communication and aligned execution of brand strategies and tactics. Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by external agencies
- Chair/lead cross-functional teams involving Marketing, Sales, Managed, Markets, DRA, Legal, Medical, PR, actively soliciting team expertise and input in the development and execution of brand strategies. Co-lead the Product Team with Medical
- Develop and monitor DP and sample allocations and expenditures
- Develop, coordinate and execute annual business and brand plans as per schedule
- Develop, coordinate and execute Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value
- Design, create and develop commercial strategy for engagement of external experts
- Development of commercial influence mapping and engagement plans, including peer to peer strategy across customer channels, speaker bureau build and management, and key customer experience solutions that cross professionals' audiences
- Design, create and develop strategy for Congress activities for identified therapeutic asset(s) in coordination with key cross-functional stakeholders
- Knowledge and/or exposure to peer -peer strategy, congress execution preferred.
- Bachelor´s degree from an accredited institution required
- MBA preferred
- Ten-plus (10 ) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience
- Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
- Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
- Previous supervisory experience preferred
- Demonstrated people management and leadership
- Demonstrated project management skills
- Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US
- Demonstrated ability to manage budget and resources
- Demonstrated ability to achieve results in a highly matrixed organization
- History of successful performance
- Demonstrates acceptable level of performance for all Director, Marketing competencies/capabilities and AAI Behaviors
- Proficiency in MSOffice, Outlook and database applications
- Ability to travel (may include overnight travel)
- Ability to build trusting relationships and work effectively/collaboratively with teams
- Strong communication skills, both verbal and written
- Ability to manage detailed projects from inception to completion, with a high attention to detail
- Desire and ability to learn, grow, and make a difference for lives of patients with mental illness
- Must be legally authorized to work in the United States without restriction
- Must be willing to take a drug test and post-offer physical (if required)
- Must be 18 years of age or older
Job Summary
JOB TYPE
Full Time
INDUSTRY
Pharmaceutical
SALARY
$183k-233k (estimate)
POST DATE
07/29/2024
EXPIRATION DATE
07/31/2024
WEBSITE
boehringer-ingelheim.com
HEADQUARTERS
RIDGEFIELD, CT
SIZE
15,000 - 50,000
FOUNDED
2009
CEO
PAUL FONTEYNE
REVENUE
$1B - $3B
INDUSTRY
Pharmaceutical
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