64 Brand Manager Jobs in Charlotte, NC
Bojangles' Restaurants, Inc is Hiring a Brand Manager Near Charlotte, NC
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company-owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com.
The Expansion Marketing Manager is an important role that serves as the “hub” of the marketing team. This person is responsible for assisting in the development and execution of the expansion marketing calendar, including promotions, LTOs and activations.
The Marketing Manager is passionate about food, a strategic thinker, strong project manager, solutions-oriented, and a results-driven marketer. Identifying as a fried chicken and biscuits lover, having a sense of humor, and having restaurant experience are a big plus.
Success is measured in increased sales and guest counts, driving brand health scores and executing efficiently and on schedule.
Job Duties
- Assist in development of the annual marketing calendar including promotions, LTOs and activations.
- Assist in presentation of marketing calendar to Franchisee Co-Ops.
- Coordinate with marketing team and agency partners to develop and execute marketing plans, including:
- Development of briefs
- Development of marketing plans and overall campaign look and feel
- Project management and development of assets/materials
- Ensure all campaign materials meet brand standards
- Optimize go to market strategy
- Work with external marketing partners to identify and execute activations that drive business results.
- Collaborate with Business Insights and Marketing Team to analyze business and marketing/media performance, identify learnings and translate findings into actionable plans.
- Collaborate with Regional Marketing, Operations and Supply Chain to ensure consistent implementation of marketing plans across franchisee and owned stores.
Work Experience and Requirements
- BA Degree in Business, Marketing, or related field preferred.
- Minimum 2 - 5 years of hands-on marketing experience with project management ownership responsibility.
- Proven track record of driving results and working with cross-functional partners to commercialize the marketing plan.
- Must be an efficient project manager and solutions-oriented.
- Must be skilled in PowerPoint and able to present information in an organized and visual manner.
- Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external); must be able to work cross-functionally.
- Ability to motivate people and teams to rally around an idea and bring it to fruition.
- Experience in Photoshop and QSR industry is a plus but not required.
Job Summary
Full Time
$111k-160k (estimate)
06/18/2024
12/11/2024
bojanglescoliseum.com
Yadkinville, NC
1,000 - 3,000
Related Companies
The job skills required for Brand Manager include Project Management, Presentation, Marketing Plans, PowerPoint, Supply Chain, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Manager job description and responsibilities
Brand managers use customer and trend research to create strategies that will change how people perceive the brand.
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Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers.
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Brand managers plan ways to promote – and change the public perception of – brands.
02/19/2022: Gary, IN
Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organization.
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Brand managers focus on both short- and long-term brand business objectives.
02/20/2022: New London, CT
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Manager jobs
Develop a Thoughtful Brand Strategy.
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Be different or better (or both).
04/10/2022: Greenville, SC
Be always contextually relevant.
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Coordinate several marketing agencies.
01/27/2022: Gary, IN
Speak out to challenge the strategy.
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Step 3: View the best colleges and universities for Brand Manager.
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