The Social Media Video Creator is responsible for working closely with the Social Media/PR and Marketing teams to provide digital support for Boot Barn Inc. and exclusive brands via social media. The ideal candidate will understand social media platforms, marketing strategy, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members.

Essential Duties and Responsibilities

• Support Social Media Team in building out our brands on TikTok, while developing engaging content around new product launches, seasonal campaigns, FAQs, brand partnerships, and more.
• Plan, concept, capture, and edit high-quality video content using primarily professional camera equipment.
• Implement social media strategy on platforms such as Tik Tok, Facebook, Instagram, Twitter, Pinterest and YouTube for the Boot Barn family of brands and brainstorm innovative ideas and concepts to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
• Community management - Monitor and facilitate responses to social media posts and direct messages in partnership with the Customer Service team on all platforms.
• Edit and refine content to meet brand standards, in addition to optimizing final exports for the various social media platforms with best practices in mind.
• Maintain social media email box and oversee monthly social media newsletter.
• Assist the Social Media Team with miscellaneous projects like creation of PR product collections, creation of line sheets for PR purposes and support on PR closet organization.
• Assist in sourcing new talent for all brand segments.
• Manage the organization of all internally shot social content to ensure they are named, filed, and saved correctly for future use, and provide general administrative support to the Social Media/PR and Marketing teams.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

• Bachelor’s degree in related field preferred
• Minimum 2-3 years of work experience in content creation and social media
• Demonstrates proficiency on all social media platforms
• Proficiency in video editing software
• Photoshop, Illustrator, InDesign, and other content creation app experience is preferred
• Ability to create event marketing materials including flyers, signage, invites, and event program
• Ability to attend select photo shoots and events to capture content (25% travel)
• Demonstrates ability to follow direction and execute tasks with accuracy and efficiency
• Ability to work both independently and collaboratively in a fast-paced environment
• Possess outstanding written and oral communication skills
• Strong organizational skills and detail oriented

Competencies

• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.*
• Medical, Dental, Vision and Life Insurance.*
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50 new stores each year.

*For eligible Boot Barn Partners

PAY RANGE: $25.00 - $28.00 /hr *

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[ ] Sedentary: Limited activity, no lifting, limited walking

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[ ] Moderate: Mostly standing, walking, bending, frequent lifting

[ ] Arduous: Heavy lifting, bending, crawling, climbing

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 5.