Administrative Assistant (Marketing Specialist) Job Description Location : Dearborn, Michigan Job Summary : The Administrative Assistant (Marketing Specialist) will be responsible for developing and implementing marketing strategies for the franchise, coordinating marketing efforts with franchisees, arranging grand openings and events, and acting as a brand ambassador. The role involves conducting market research, managing digital marketing campaigns, and ensuring brand consistency across all platforms. Key Responsibilities : Marketing Strategy Development : Develop and implement comprehensive marketing strategies for the franchise. Franchise Coordination : Coordinate with franchisees to ensure brand consistency and adherence to marketing guidelines. Market Research : Conduct market research to identify marketing opportunities and negotiate media coverage. Advertising Traffic : Traffic all advertising efforts to appropriate channels and platforms. SEO and PPC Management : Develop and implement SEO and PPC strategies to increase web traffic and enhance online presence. Social Media Management : Update and manage the franchise's social media pages and websites, ensuring engaging and consistent content. Digital Campaigns : Conduct digital marketing campaigns and other promotional events to enhance brand visibility. Performance Monitoring : Monitor and analyze the performance of marketing campaigns, assessing against goals (ROI and KPIs). Sales Coordination : Coordinate with the sales team to generate leads and drive sales through targeted marketing efforts. Budget Management : Prepare and manage the marketing budget, ensuring efficient allocation of resources. Event Coordination : Plan and execute grand opening events and other promotional events to boost franchise visibility. Act as a brand ambassador during events, representing the franchise professionally and engaging with the audience. Ensure all events are well-coordinated and align with the overall marketing strategy. Requirements : Experience : Proven experience in marketing, event coordination, or a related field. Skills : Strong verbal and written communication skills, proficiency in Microsoft Office Suite, and familiarity with digital marketing tools and platforms. Education : Bachelor’s degree in Marketing, Business Administration, or a related field. Abilities : Ability to work both independently and collaboratively, excellent time management skills, and attention to detail. Attributes : Creative mindset, strong organizational skills, and the ability to analyze and interpret marketing data. Preferred Qualifications : Experience with SEO, PPC, and social media management. Knowledge of market research techniques and data analysis. Previous experience in franchise marketing or brand management. Physical Requirements : Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Travel : This position may require occasional travel to coordinate and attend franchise events and meetings.