Strategist

New York City, USA (Hybrid Working)

A benchmarked salary between $95,000 to $105,000 (DOE) based on your level within our progression framework. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Who we are
Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow.

For the last 10 years, we’ve helped brands navigate and harness the chaos of social bringing method to the madness. From household names like Uber, Mars and Ford to the next generation of big brands like Seedlip and Primark.

We're powered by Croud, a leading performance marketing agency. As agencies we work closely to help brands see the value of bringing brand and performance together. As a result you’ll benefit from being part of the Croud Group, office and team.

We're an ambitious team of almost 150 people across the UK & US and not stopping there. We're growing fast, and looking to recruit the first Strategist of our US team.

Someone who gets their kicks from the thinking over the doing. Someone with a deep understanding of how social platforms work and how brands can drive tangible value from them. Someone who actually gets excited by a killer deck.

You’ll play a key role at the start of a client’s journey with Born Social. You’ll pore over the brief, dissect the problem and identify the opportunity - creating a social strategy with effectiveness right at its core. You’ll then be responsible for working with the Account Team, ensuring it gets delivered as intended.

️ What you'll be doing:

• Conducting research, interviews, brainstorming sessions and workshops
• Developing a clear understanding of client’s business environment and strategy
• Performing competitive analysis, identifying opportunities in the landscape
• Keeping in tune with new behaviours, platforms, tools that are changing the landscape
• Generating strong actionable insights informed by data
• Pitching and presenting, at both new business stage and project delivery
• Setting robust KPIs to measure effectiveness of the strategy
• Writing case studies and awards entries, proving effectiveness of our work
• New business & growth:contributing to the winning new business through pitches and proposals, leading on the strategic direction. Developing Born Social’s industry profile in the US through talks and presentations, blogs, webinars, etc.

Who we're looking for:

• You've got at least 2 years agency experience in a strategy or account planning role
• You have a deep understanding of social media and how it can be harnessed for a variety of businesses
• Ideally, you've worked with financial services brands previously and have a good understanding of the industry sector
• You have a in-depth understanding of various strategy and insight frameworks
• You've got track record of conducting in-depth research and developing actionable insights
• You've got solid deck writing and presentation skills

️ Our values:

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

Everyone's welcome:

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

️ Benefits

Every Born Social US employee is eligible for the benefits listed here on the Croud careers site which include:

• 20 days vacation a year 12 public holidays
• Full Paid Medical Insurance (including dental and vision)
• Annual performance bonus
• 401k matching plan
• Sales commission (if involved in a pitch)
• Gym Membership contributions (Classpass)
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Free home office chair and screen
• Quarterly team offsites / Regular socials
• Free Citibike membership
• Recruitment referrals bonus
• Agile working policy

Standard working hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it will also be necessary on occasions to work outside of these hours).