Overview

JOIN OUR TEAM!

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This position is responsible for the development and execution of marketing strategies and plans that support The Bosselman Enterprises business units including Pump & Pantry, Boss Truck Shops, Bosselman Travel Centers, Bosselman Hospitality and Vision Comm. It is responsible for driving traffic into Bosselman locations as well as executing promotional strategies that align with the strategic vision of the businesses. It will facilitate a consumer-driven vision and tactical strategy to ensure that monthly and annual performance metrics are met.

Bosselman has many benefits to offer you that you will not find anywhere else like:

• Paid vacation
• 401K and matching contributions
• Health, dental and vision insurance
• Short and long term disability insurance
• Life insurance
• A clearly defined path for growth
• On-demand pay with PayActiv (access to earned but not yet paid wages)
• And much more!

Bosselman offers on-demand pay (access to earned but not yet paid wages) through:

Responsibilities

• Creates and maintains a successful brand and image that attracts customers to the product or services for the various companies of The Bosselman Enterprises.
• Directs team member activities related to marketing services; and determines goals, objectives, and resource requirements for activities within the division.
• Responsible for developing and managing budgets for areas of responsibility.
• Develops, directs, and approves annual marketing plans, strategy, promotional events, and communications which drives new and repeat consumer traffic.
• Develops, socializes, and adheres to the brand-specific Brand Identity Model; integrates core elements into all customer and internal touchpoints.
• Manages the development of customer messaging; in-store collateral, advertising, digital graphic assets, packaging, etc.
• Develops the social media strategy to align with business goals (Oversees the creation of relevant, original, high-quality content.)
• Develops respective project timelines and manage deliverables against marketing and promotion calendar(s), budgets, and programs.
• Collaborates with the Sr. Director of Marketing to make high-level decisions regarding the brand direction for the various divisions within the company.
• Reviews current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Researches competitors to stay current with similar products or services on the market.

Additional Job Duties:

• Assists in other duties, as assigned.

Supervisory Responsibilities:

• Directly supervises two or more employees.

Qualifications

Education and/or Experience (include certs or licenses needed):

• Bachelor’s degree in Marketing, Business or related field is required; • Minimum of 5 – 7 years of progressive marketing experience required.• Experience in retail environments with a demonstrated track record of successful retail marketing management.

Minimum Qualifications:

• Able to effectively communicate professionally and effectively with internal and external stakeholder• Demonstrated strong project management skills and ability to work across multiple functional areas and with cross functional teams.• Proficient in MS Office Suite.• Impeccable judgment, trustworthiness and common sense.• Detail oriented with excellent follow-up/follow-through skills• Able and willing to deliver friendly, courteous, and prompt customer service.• Able and willing to work cooperatively with other team members.• Self-motivated with strong decision-making skills.• Understands all aspects of retail business operations.• Strong leadership and the ability to collaborate effectively with management to make decisions.• Excellent content marketing written communication skills.• Must be able to communicate in English. – IF APPLICABLE

Physical Requirements: The physical demands described here are representative of those that must be met by the Assistant Director of Marketing to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions, provided such accommodations do not create an undue hardship for the Company.

• This employee must occasionally lift and/or move up to 40 lbs., while performing the duties of this job, the employee is required to sit for long periods of time and occasionally required to stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk and hear.

• Physical attendance at the primary work location is required.