1 Social Strategy & Content Specialist Job in Boyne, MI
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Social Strategy & Content Specialist
$66k-82k (estimate)
Full Time | Accommodations
3 Days Ago
Boyne Mountain Resort is Hiring a Social Strategy & Content Specialist Near Boyne, MI
OverviewDo you have what it takes to become the next BUZZ host? Full-time, year-round position in the marketing department at Boyne Mountain Resort. Specialist develops and implements a social media plan that supports the unique brand while actively engaging consumers and driving revenue across all segments of the resort using creative imagery and copy. Manages all resort content that pertains to social and display advertising. Assists with marketing and business development projects.
ResponsibilitiesPrimary Responsibilities (including but not limited to):
QualificationsJob Qualifications & Desired Skills
ResponsibilitiesPrimary Responsibilities (including but not limited to):
- PRIMARY FOCUS: Become the influencer behind the Boyne Mountain brand with weekly on-camera appearances. Actively engage online audiences with quality content on a daily basis.
- Develop social media plan and serve as the social media expert for the resort; research and share key trends and emerging channels; understand the competitive landscape, consumer target mindset, and business needs to inform relevant social strategy and execution
- Create scripts, shot lists, and creative vision of video edits based on campaign objectives. Shoot video footage for use in social media, web vlogs, and other resort marketing content. Assemble raw material into a finished product to meet objectives. Short clips (30-90 seconds) may be required the same day as the shoot. Camera equipment, including drone, is provided.
- Manage asset library (Image Relay) to ensure assets are organized and uploaded in a timely manner
- Work with Digital Content Manager to curate and manage timely photo and video shoots for promotions, seasonal transitions, activities, events, and branded content.
- Edit and curate photos and videos that reinforce the Boyne Mountain brand and lifestyle.
- Social measurement; metrics, tracking, and reporting
- Cultivate the online relationship with our customers and ensure all consumer comments/requests on social channels are responded to/handled in a timely manner
- Create weekly blog content that is on brand, utilizing keywords that ensure SEO optimization and promoting the services and activities that are available on-property and locally that will assist in extending the resort’s communications and marketing reach
- Assist with external communication responsibilities associated with daily snow reporting via website conditions page.
- Collaborate with company leaders, marketing teammates, and other key stakeholders to support website design and content marketing.
- Stay up-to-date with the latest trends and changes in UI/UX and digital marketing and ensure our content translates.
- Propose creative projects that attract prospects and convert leads
- Test new content approaches to capture existing demand
- Evolve and ensure consistency and integrity behind our company’s brand and brand guidelines.
QualificationsJob Qualifications & Desired Skills
- Proven photography and videography experience - portfolio required
- Bachelor’s degree in Marketing, Advertising, or related field preferred
- Passionate about ski, snowboard, and outdoor industry with ability to carry camera equipment while skiing/riding
- Certified FAA Drone Pilot License and flight experience desirable, but not required.
- Positive attitude with willingness to learn new skills...like, how to fly a drone!
- Knowledgeable of social media platforms and social analytics
- Experience with Adobe Creative Suite, Sprout Social, Web Content Management systems, Microsoft Office, and blogging platforms preferred
- Superior writing and editing skills with a proven ability to create unique and compelling copy
- Creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven and actionable content
- Understanding of SEO, content categorization and structure, content development, distribution, and measurement
- Detail-oriented, organized, and able to manage multiple projects, plans, and deliverables
- Thrives in a fast-paced, ever-changing, highly productive, and collaborative environment
- Ability to work a flexible schedule, including weekends, and able travel to conferences, sponsored events, and expos
Job Summary
JOB TYPE
Full Time
INDUSTRY
Accommodations
SALARY
$66k-82k (estimate)
POST DATE
07/04/2024
EXPIRATION DATE
08/01/2024
WEBSITE
boynemountain.com
HEADQUARTERS
BOYNE FALLS, MI
SIZE
25 - 50
FOUNDED
2000
CEO
AMY HOGAN
REVENUE
<$5M
INDUSTRY
Accommodations
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