Why Broadway Bank:

We are one of thelargest independently owned banks in Texas with offerings in personal andprivate banking, wealth management, business banking and mortgage lending.

Purpose of the Position:

The VP, Consumer/Private Bank ProductManager servesas a consumer/private banking product line manager for specialty and ancillaryproducts and services. He/she will directly contribute to and drive the design and deployment of new orenhanced retail/private bank products, product deployment, digital delivery andacquisition of Private and Consumer products, and third-party programs thatincrease customer adoption and retention, thus improving the Bank’sprofitability. The VP has a deep understanding and will manage each product/programand how it affects key metrics (such as revenue, ROA, ROI) as well as thecustomer experience. The VP, Consumer/Private Bank Product Manager maintains an understanding of theretail/private banking market and local competitors to ensure Broadway’sconsumer/private banking and digital products remain attractive, competitiveand profitable. He/she will help develop programs growing net newcustomers and multi product (deepening) customers in the Private Banking andConsumer line of business. The VP, Consumer/Private Bank ProductManager must alsobe able to toggle line of business initiatives against competing features andpriorities.

Key Accountabilities:

• Provide strategic leadership and direction for retail and private banking products and along with the line of business leaders, has responsibility for the achievement of profit/loss, growth, utilization, and retention goals and all compliance requirements.
• Develop programs to grow net new customers and multi-product (deepening) customers in the Private Banking and Consumer line of business.
• Leads and coaches a team of future product/digital specialists who are dedicated to the growth and enhanced customer experience of the consumer, private and mortgage lines of business.
• Serves as the digital product owner for various Private and Consumer products including credit card.
• Manages outside third-party relationships to improve share of wallet, competitiveness and adoption of retail and private bank products including debit card and rewards program(s).
• Aligns with other lines of business to deliver communications bank-wide regarding customer-facing projects and initiatives.
• Along with Business Banking team, manages consumer and private banking credit card vendor relationship including data analysis, promotions, ERM and introduction of new products or current product enhancements. Works with Marcom and Sales and Service to execute promotions and employee engagement across the Enterprise.
• Provides strategic product direction to digital lending and account origination vendor(s). Works with multiple stakeholders to gain approvals, feedback and deployment roadmap from consumer banking prospective. Collaborates with Reporting Specialist and AVP, Channel Product Manager on change control procedures for vendor.
• Provide direction to AVP Channel Manager for building product requirements for new and existing digital products/services in bank channels. Assists in road mapping and workflows.
• Manages check printing vendor relationship and add-on programs that enhance and communicate bank value. Will manage the full life cycle of the vendor relationship.
• Develops retail/private bank deposit and loan products and strategies that support the bank’s strategic plans and objectives that align across all lines of business.
• Attends and contributes to several internal committees including: Pricing Review, Consumer Credit, Sales and Service Communications, Responsible Innovation, Product Council and other ad hoc committees. Serves on Digital Steering, Design and Strategy committees representing Private and Consumer.
• Assists SVP Retail Product and Digital Experience defining and delivering profitable products for digital acquisition and digital self-service growth. Helps define digital strategy for Private and Consumer products.
• Directs the development and enhancements and revisions of retail and private bank deposit and loan products.
• Works with the Sales and Service network and the eBanking team throughout new product development, testing, and implementation/deployment phases to ensure feature integrity and customer acceptance.
• Coordinates budget, planning, and sales reporting/tracking of retail and private bank initiatives.
• Partners with Marketing Communication, eBanking and other product teams to plan for product release communications & adoption campaigns.
• Leads and manages special projects as requested.