Social Media Strategist

We are looking for an experienced and enthusiastic Social Media Strategist to join our BrownRice Marketing team. This is a full-time position that requires the right candidate to be a highly analytical, organized, ambitious person with the ability to think creatively. As our Social Media Strategist, you’ll be responsible for creating and administering content for clients across various social media platforms in order to build an audience, ensure customer engagement, and deliver conversions. The Social Media Strategist will closely monitor social metrics for all client campaigns and oversee paid social advertising campaigns focusing on delivering conversions.

Responsibilities include:

• Developing a social strategy in line with the client’s business goals
• Creating and scheduling social media content including writing copy and developing creative (includes graphic design or photography)
• Coordinating and collaborating with clients on monthly goals
• General page management including responding to customer questions via Facebook Messenger, staying on top of all notifications, updating page information as necessary
• Creating and launching paid social media advertising campaigns including boosted posts on Facebook/Instagram
• Writing content for internal website content/blog posts
• Creating and scheduling email marketing campaigns using Constant Contact
• Copywriting for clients’ marketing newsletters, email campaigns, and/or website content
• Collaborating with digital media/traditional media strategists to achieve overall media strategy success
• Running monthly and bi-weekly analytics reports
• Scheduling monthly meetings with clients (remote and in-person) to discuss results and recommendations
• Preparing proposals with recommended products and budgets for new business pitches
• Keeping up to date with the latest social media trends, platform updates, and best practices along with ways to effectively use AI

Required Qualifications:

• Available to work Monday - Thursday 8am – 5pm (with an hour for lunch) and Friday 8am-4pm (with an hour for lunch.)
• Active social media presence
• Bachelor’s Degree from a four-year university
• Collaborative mindset and team player attitude
• Effective time management skills and the ability to meet deadlines
• Strong communication and writing abilities
• Ability to analyze and summarize social media data

Preferred Qualifications:

• 1-2 years experience in social media marketing
• Graphic design experience with Canva, Adobe Photoshop and PremierePro
• Experience using Facebook’s Business and Ad Manager
• Experience working with Sprout Social publishing platform
• Experience using Constant Contact or other email marketing platforms

Benefits Include:

• 401k with up to 4% match after one-year employment
• Medical and dental insurance coverage options
• Available paid time off; 15 days in first year
• Opportunities throughout the year for raises and bonuses
• Fun work environment that facilitates social office events and collaboration focused coffeehouse meetings

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Job Type: Full-time

Pay: From $20.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Social Media Management: 2 years (Required)
• Marketing: 2 years (Required)

Work Location: In person