About us

Over 76 years ago a new style of pizza was born in the Motor City, and it was different. What makes a pizza Detroit-Style? The same things that made Detroit, MI– a little bit of ingenuity, some stubborn spirit and a whole lot of heart. It’s what sparked an original idea back in 1946 to take a steel auto pan, create something new and make Buddy’s the birthplace of Detroit-Style Pizza. Detroit-Style Pizza is recognizable by its iconic square shape and crunchy, cheesy corner slices. Founded on the corner of Six Mile and Conant, Buddy’s has now grown to over 21 locations and is expanding throughout the mid-west to introduce Detroit-Style Pizza beyond the Detroit area.

Responsibilities:

1. Community Engagement:

• Build strong relationships within the local community to enhance the restaurant's presence.

• Collaborate with local organizations, schools, and businesses to create partnerships and sponsorship opportunities.

2. Promotional Campaigns:

• Develop and execute marketing campaigns tailored to the local market.

• Plan and implement promotional events, special promotions, and community events.

3. Digital and Social Media:

• Manage local social media accounts and online presence.

• Create engaging content, including posts, stories, and promotions, to increase online visibility and engagement.

4. Collateral Development:

• Design and produce marketing collateral, including flyers, posters, and promotional materials.

• Ensure consistent branding and messaging in all local marketing materials.

5. Loyalty Programs:

• Implement and manage local loyalty programs to drive repeat business.

• Analyze program effectiveness and propose improvements as needed.

6. Public Relations:

• Seek opportunities for features and collaborations with local publications.

7. Data Analysis:

• Utilize data and analytics to measure the success of marketing initiatives.

• Provide regular reports on key performance indicators and make data-driven recommendations.

8. Budget Management:

• Develop and manage the local marketing budget effectively.

• Negotiate with vendors and suppliers to optimize costs.

Knowledge, Skills & Abilities:

• Proactive and self-motivated.
• Team player with the ability to collaborate effectively.
• Strong organizational and multitasking skills.
• Enthusiastic about community engagement and building relationships.
• Flexibility to adapt to evolving marketing trends and consumer preferences.

Education & Experience:

· Associates Degree in Marketing, Business Administration, or related field.

· Proven experience in marketing, preferably in the restaurant or hospitality industry.

· Strong understanding of local market dynamics and consumer behavior.

· Excellent communication and interpersonal skills.

· Creative thinker with the ability to develop innovative marketing strategies.

· Proficient in social media management and digital marketing tools.

· Analytical mindset with the ability to interpret data and make strategic recommendations.

Physical & Safety Requirements:

· Prolonged periods sitting, standing, walking, pulling, pushing, stretching, twisting, reaching, kneeling, stooping and bending with your body, arms, and/or legs.

· Candidates must be able to pass a pre-employment background check.

Work Schedule/Hours:

· Days, nights, weekends as needed

Classification:

· Full Time

Travel:

· Approximately 75%

EEO Statement:

At Buddy’s we have a long history of celebrating diversity. We are committed to fostering an inclusive workplace that accepts all individuals and their differences. As an equal opportunity employer, we prohibit discrimination and harassment in accordance with federal, state and local laws.

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Evenings as needed
• Monday to Friday
• Morning shift
• Nights as needed
• Weekends as needed

Ability to Commute:

• Grand Rapids, MI 49512 (Required)

Work Location: Hybrid remote in Grand Rapids, MI 49512