Job Description

Buffalo Groupe is a marketing agency, events and media company dedicated to reaching an audience seeking escape. With an unmatched understanding of the high-end escape audience, a proven approach that delivers real results for our clients, and a talented team that’s wired to win, Buffalo Groupe is THE luxury-lifestyle marketing leader in golf, real estate, and hospitality.

The Paid Media Manager will be responsible for day-to-day management of multiple digital marketing campaigns, with a focus on SEM accounts. This position will work with the Digital Marketing Team and Client Strategy & Service teams to execute Search Engine Marketing campaigns across multiple brands. This is a fully remote position, with the opportunity to work out of the Charleston, SC office, if desired.

Responsibilities

On a day-to-day basis, you will:

• Lead the overall SEM strategy and execution, as well as perform efficient day-to-day management of assigned client accounts across B2B and B2C businesses.
• Manage and maintain daily/monthly budgets for clients to ensure each campaign meets the desired performance metrics, which can include revenue, ROAS, lead generation and more.
• Optimize SEM (Search Engine Marketing) campaigns on platforms like Google Ads and Microsoft Ads.
• Experience with Meta, LinkedIn, Reddit and programmatic DSPs, such as StackAdapt and Criteo, is a huge plus.
• Consult with the creative team to develop advertising assets for each platform.
• Report on key performance indicators and clearly present results to clients and account leaders.
• Collaborate with Programmatic, SEO, Paid Social, Organic Social and other teams as needed to ensure the success of various campaign aspects.
• Work with internal and external web developers to ensure technical aspects are properly set up for optimal tracking of performance. 
• Contribute to new business efforts and pitches, as well as brand strategy projects.

Qualifications

Skills you have:

• 4 years of experience in digital marketing
• Demonstrated ability to manage ad spend on national campaigns, with client budgets exceeding $1M-$2M annually
• Proven experience using Google Analytics, Google Sheets, Google Data Studio, and Google Tag Manager
• Basic knowledge of or experience with StackAdapt or other Display marketing platforms. 
• Capacity to handle multiple ongoing projects and deadlines.
• Strong written and oral communication skills that demonstrate your understanding of digital analytics.

Qualities you possess:

• An interest and basic understanding of golf and other sports, real estate or hospitality.
• A passion for discovering and testing the latest ad formats, creative techniques and targeting tactics.
• A commitment to demonstrating kindness, clarity and courage in your daily interactions.
• A desire to grow with our team: learning from others, and sharing your skill set to train and educate teammates.