10 Sr. Manager, Field Marketing, Burger King, US&C Jobs in Miami, FL
Burger King is Hiring a Sr. Manager, Field Marketing, Burger King, US&C Near Miami, FL
Responsibilities
- Lead and manage a team of Field Marketing Managers to centralize local marketing strategy and execute impactful local campaigns.
- Develop strategies to enhance sales and drive traffic in key DMAs (Designated Market Areas).
- Cultivate community engagement and foster local brand love through innovative initiatives.
- Strategize methods to increase market share and strengthen brand presence in target regions.
- Implement process-oriented approaches and enforce timelines to ensure efficient campaign execution.
- Foster cross-functional collaboration with field, marketing, operations, and other departments to achieve shared goals.
- Recommended exposure to local media buying, local CRM systems, and digital marketing platforms.
- Adaptability to work in a fast-paced environment and ability to make dynamic decisions and pivot strategies when necessary.
- Conduct comprehensive business reviews with franchisees to assess performance and identify gaps and opportunities.
- Utilize insights gathered from business reviews to develop localized marketing plans aligned with national strategy.
- Collaborate with franchisees to align local plans with overarching brand objectives and fill identified gaps.
- Provide guidance and support to franchisees in implementing local marketing initiatives effectively.
- Analyze market trends and competitor activities to identify emerging opportunities and potential threats.
- Continuously monitor and evaluate the effectiveness of local marketing efforts, adjusting as needed to optimize results.
- Foster strong relationships with franchisees and serve as a trusted advisor on local marketing matters.
- Communicate regularly with franchisees to ensure alignment and drive execution of local marketing plans.
- Bachelor or major in Business Administration and/or Marketing, others acceptable if other requirements are met
- 5 years experience in leading a team
- Strong comfort with proficiency in Analytics and creative problem-solving skills
- Prior experience of media planning, buying and optimization would be beneficial
- Strong leadership skills with the ability to influence without authority and relate to franchise owners, team members, agencies, and everyone in between
- Strong project management and organizational skills with high attention to detail
- Strong written and oral presentation skills with ability to convey key messages in compelling way
- Strong teamwork, communication, and interpersonal skills
- Resilient and able to thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness
- Entrepreneurial spirit with “it’s always Day 1” mindset
50229988
Job Summary
Full Time
Restaurants & Catering Services
$138k-172k (estimate)
06/22/2024
07/23/2024
bk.com
COVINA, CA
15,000 - 50,000
1954
KEN RHODES
$50M - $200M
Restaurants & Catering Services
Related Companies
About Burger King
The year is 1954. Dave and Jim*, two budding entrepreneurs, are on a mission to re-design the perfect broiler, one that will infuse flame-grilled goodness into every burger. And that's how our brand was born. Today the Burger King Corporation, its affiliates and its franchisees collectively operate more than 17,000 restaurants in more than 100 countries and U.S. territories, serving over 11 million guests per day and theyre still coming back for that flame-grilled flavor. The Burger King brand is owned by Restaurant Brands International Inc. (RBI), which owns three of the worlds iconic quick s...ervice restaurant brands Burger King, Tim Hortons, and Popeyes Louisiana Kitchen. But we still have room to grow and thats where you come in. We need strong operations, bold marketing, and the best people around to make these brands great. And if we like what we see, theres no limit to how far you could go here. For more information and exciting career opportunities, please RBIs website at www.rbicareers.com. For more information about Burger King Corporation, please visit the companys website atwww.bk.com or follow us on Facebook and Twitter. Burger King is a registered trademark of Burger King Corporation. All rights reserved. Please visit www.bk.com for more information on Burger King Corporation trademarks. * Dave Egerton and Jim McLamore, original founders of the Burger King brand.
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