POSITION SUMMARY

The eCommerce Manager will partner with the Sr eCommerce Manager to spearhead digital marketing strategies of BYLT Basics, drive online sales growth and enhance the overall customer experience. This role requires a blend of strategic thinking, technical know-how, and hands on management to optimize our eCommerce platform and execute marketing campaigns that align with our business objectives.

This position is vital to amplify our digital presence, optimizing our online sales funnel and ensuring our eCommerce operations run smoothly and efficiently. The eCommerce Manager will play a crucial role in shaping the future of our online business and achieving our revenue targets.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage eCommerce tech stack, partnerships & development
• Manage website creative, product/collections, landing pages & navigation
• Support Merchandising team on strategy through data analysis & testing
• Lead strategy on channel optimization in Web, B2B & Shop App
• Manage front-end A/B testing site strategy, personalization & recommendations
• Manage landing page builds alongside graphic & marketing departments
• Manage AI Learning through tech stack partnerships
• Oversee UI/UX Development across web
• Support & Manage internal communications across all departments
• Manage eCommerce project scope alongside partnerships & ambassadors
• Update product pages inclusive of custom development tools and functionality
• Update and create collections with support in active and ongoing merchandising
• Manage cross-departmental campaign launches in eCommerce realm
• Assist with custom website integrations, app additions, landing page CRO, lead gen opt-in efforts any UX Customer Journey
• Support areas of customer loyalty, retention and resolution

REQUIRED EXPERIENCE/SKILLS/EDUCATION:

• Bachelor’s degree or equivalent work experience
• 3-5 years of experience in ecommerce operations or related field
• Proven experience in managing an ecommerce platform (preferably Shopify ) with a track record of driving online sales growth
• Strong understanding of digital marketing channels, tools & customer journey
• Ability to think both strategically and creatively with marketing influence and brand alignment
• Prioritization Project Management skill-set
• Proficient in web analytics tools
• Track Record of UX/UI, site optimization & tech-savvy skills
• Possess an entrepreneurial spirit and continually innovate to achieve great results
• General CMS knowledge
• Creative copywriting skills
• Proficient presentation skills
• Interpersonal skills Strong collaborator
• Excellent verbal and written skills (creative and comms)
• Excellent organizational and time management skills
• Conceptual thinker, self-starter, and creative executor
• Well-versed in current creative software
• Typographic, layout and prototyping skills
• High level of production skills and expertise

PREFERRED:

• Shopify & Headless Infrastructure
• Project Management Vendor Partnerships
• CMS & Related Systems
• Understanding of Omni-Channel Growth
• Loyalty, Membership, Subscription & B2B
• A/B Testing & Personalization
• Product Recommendations & Category Merchandising
• PDP, PLP & Landing Page Creation
• Web Search Functionalities & Strategy
• Web UX/UI
• Heat Mapping Analysis
• Photoshop, Illustrator Indesign
• Monday.com
• G Suite and Microsoft 360
• Box
• Klaviyo or similar ESP
• BrightPearl
• Google Analytics
• Experience in the brand lifestyle industry

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, and handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

NOTE

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.

BYLT provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any time without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.