About Us:

Caden Lane is a DTC lifestyle brand of baby products focused around the birth of a child. Known for our newborn essentials, apparel, and personalized gifts, we've seen nearly 2000% growth over the last 4 years! Caden Lane was ranked #279 by INC 5000 as one of the fastest-growing companies in the US! Our mission is to help make moms lives easier - and we do that with our amazing products, through our podcast “I’m that Mom” and with our non-profit Conceive Fertility Foundation. We’ve built a company that celebrates the biggest moments in a mother’s life, and established a profitable and successful DTC company that is one of the largest baby brands in the world. 

Join us at our BRAND NEW 50,000 sf HQ in the heart of the hill country. Female-owned, and led - our culture thrives on communication, family, and support.

Overview: We are seeking a talented Conversion Rate Optimization (CRO) Specialist to join our direct-to-consumer (DTC) e-commerce brand's dynamic marketing team. As a CRO Specialist, you will be instrumental in driving the growth of our online sales by optimizing the conversion funnel, enhancing user experience, and maximizing customer engagement. You will play a key role in analyzing website traffic, identifying areas for improvement, and implementing data-driven strategies to increase conversion rates and revenue. This position offers an exciting opportunity to make a significant impact on our brand's digital presence and customer acquisition efforts.

Key Responsibilities:

Data Analysis and Insights:

• Utilize web analytics tools such as Google Analytics, Hotjar, and others to track and analyze website traffic, user behavior, and conversion metrics.
• Interpret data to identify trends, patterns, and opportunities for optimization throughout the customer journey.
• Conduct in-depth analysis of user feedback, surveys, and usability tests to gain insights into customer preferences and pain points.

Conversion Optimization Strategy:

• Develop and implement comprehensive CRO strategies to improve conversion rates at various touchpoints, including landing pages, product pages, checkout process, and promotional campaigns.
• Plan and execute A/B tests, multivariate tests, and other experimentation methods to validate hypotheses and identify winning variations.
• Continuously iterate on strategies based on test results, feedback, and industry best practices to drive continuous improvement.

User Experience Enhancement:

• Collaborate with UX/UI designers and developers to optimize website design, navigation, and functionality for an intuitive and seamless user experience.
• Identify and address usability issues, friction points, and barriers to conversion through website optimization initiatives.
• Implement personalization tactics and targeted messaging to enhance relevance and engagement for different customer segments.

E-commerce Merchandising Optimization:

• Work closely with the merchandising team to optimize product assortment, pricing, and promotion strategies for maximum impact on conversion and revenue.
• Analyze product performance metrics and sales trends to inform merchandising decisions and promotional campaigns.
• Implement merchandising tactics such as cross-selling, upselling, and product recommendations to increase average order value and customer lifetime value.

Performance Reporting and Communication:

• Generate regular reports on key conversion metrics, test results, and optimization efforts to stakeholders.
• Present findings, insights, and recommendations in clear and actionable ways to drive alignment and decision-making across the organization.
• Collaborate with cross-functional teams, including marketing, product, and technology, to align CRO initiatives with broader business objectives.

What we are looking for:

• Bachelor's degree in Marketing, Computer Science, Statistics, Marketing, or a related quantitative field. Master’s degree preferred.
• Results-driven attitude with a passion for driving measurable impact and continuous improvement in conversion performance.
• Expert proficiency in A/B testing platforms such as Optimizely, Intelligems, Convert, or similar.
• Working knowledge within data analysis tools such as Looker, Google Analytics, etc.
• Proven experience in conversion rate optimization, e-commerce, or digital marketing roles, preferably within a DTC brand or e-commerce environment.
• Strong proficiency in web analytics tools such as Google Analytics, as well as experience with A/B testing platforms.
• Solid understanding of UX/UI design principles and best practices, with the ability to collaborate effectively with designers and developers.
• Analytical mindset with the ability to interpret complex data sets and draw actionable insights to drive optimization strategies.
• 3 years of experience in digital marketing, with a focus on conversion rate optimization, user experience, or related disciplines.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package including health insurance, and paid time off.
• Opportunity for career growth and professional development in a fast-paced, entrepreneurial environment.
• Dynamic and collaborative company culture with a focus on innovation and creativity.

Join our team and help shape the future of our DTC e-commerce brand by optimizing the online shopping experience and driving growth through conversion rate optimization!