Marketing Insights Analyst

Hybrid- Cincinnati, OH

We are looking for an experienced digital marketing Insights Analyst to support our healthcare clients' marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting campaign performance, and communicating with clients.

What You’ll Do

• Collect and analyze customer, marketing, and web behavioral data
• Test campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
• Developing and presenting learnings from your analyses, including actionable insights and recommendations
• Developing digital campaign and web measurement strategies
• Creating dashboards, data visualizations, and campaign and website performance reports in a replacement platform to Google Analytics.
• Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to support the business.
• Campaign Analysis: Provide ROI analysis of all online marketing campaigns with predefined key performance indicators.
• Test Design and Analysis: Work with Digital Manager to create a solid test design that will produce statistically sound, actionable results.
• Web Analytics: In addition to setting up standard web reports, the ideal candidate will continually mine Adobe Analytics for nuggets of information and insights to improve website performance.

Additional Qualifications

• 1-2 years of marketing experience required; Online marketing experience preferred
• Experience with analytical and reporting tools, including or similar to Tableau, Adobe Analytics, Google Analytics, and Data Studio
• Advanced knowledge of Google or Adobe Analytics and MS Excel required with willingness to learn additional software systems
• Deep knowledge of digital marketing and KPIs across social, display, and programmatic platforms
• Strong analytical and strategic thinking skills, ability to make data-driven decisions
• Experience with analyzing Facebook, email, Adwords and vendor reports a plus.
• Overall ability to adapt quickly to new requirements and manage multiple priorities
• Experience working with internal client groups and presenting to senior management is essential