Service Center CSCS TX The Content Creator/Copywriter is responsible for researching, preparing, writing, and editing content for various platforms, including white papers, case studies, presentations, brochures, emails, and video scripts. This role involves applying a journalistic writing style for articles, sourcing, writing, and editing executive team interviews, and creating sales collateral from a perspective of business to business marketing. Additionally, experience in writing content for training documents is required. Experience in sourcing keywords and terms to support SEO and the customer journey is preferred. The Content Writer/Copywriter must also adhere to SEO best practices.Creative content is designed for a variety of audiences including but not limited to Caliber leadership, internal and external stakeholders, and strategic client accounts. This is an individual contributor role for a person who is passionate about building & creating! Hybrid position. Role and Responsibilities Content Creation and Strategy: Develop compelling B2B content for white papers, presentations, LinkedIn, and other platforms to support sales enablement. Create high-impact content in collaboration with sales and key executives to drive brand and solution awareness, with an emphasis on developing thought leadership and sales assets. Ensure all sales enablement materials and content are aligned with sales enablement strategies and maintain the highest quality and clarity. Research and Analysis: Gather and analyze industry trends to inform the development of original and engaging content. Research clients and their target audiences to craft creative messaging that addresses business challenges and competitor strategies. Storytelling and Communication: Demonstrate masterful storytelling in creating original content for executive-level, client-facing, and external-facing materials. Simplify complex information concisely for varying stakeholders, whether in written or visual formats. Content Management: Oversee the full content life cycle, from ideation, planning, and development to publication, distribution, and post-publication maintenance and analysis. Manage and execute a wide range of informational materials, including presentations, emails, and collateral for external and internal audiences. Sales Enablement Support: Assess information, timing, and context of messaging to help the Strategic Accounts and field sales team engage clients effectively to achieve strategic imperatives. Qualifications and Requirements Bachelor’s Degree in marketing (preferred), communications, or a related field. A combination of training and experience required to develop the required skills and knowledge for the role may be considered in place of formal education Minimum 5 years B2B writing experience, manufacturing experience preferred Proficient in MS Powerpoint Ability to work cross-functionally with various departments Exceptional verbal and written communication skills. Enthusiastic, flexible, team player with the ability to work independently under minimal supervision Strong collaboration skills with ability to consult with teammates at all organizational levels Actions embody Caliber’s Core Values About Caliber Founded in 1997, the Caliber portfolio of brands has grown to more than 1,600 centers nationwide and features a full range of complementary automotive services, including Caliber Collision, one of the nation's largest auto collision repair providers across more than 40 states and Caliber Auto Glass for glass repair and replacement. Caliber was recognized as the only company of its kind to make the Forbes list of "America's Best Large Employers," an honor awarded to companies with high employee satisfaction. Caliber was also the only auto service provider to receive an Inc. 2021 Best in Business gold medal in the Extra-Large Company (500 employees) category, recognizing Caliber for going above and beyond to make a positive impact. With the purpose of Restoring the Rhythm of Your Life®, Caliber's more than 25,000 teammates are committed to getting customers back on the road safely—and back to the rhythm of their lives—every day. Dedicated to providing an outstanding customer experience, Caliber continues to rank among the highest customer satisfaction scores in the industry. Caliber is an equal opportunity employer that is committed to inclusion and diversity. Learn more about Caliber at caliber.com. At Caliber, our purpose is Restoring the Rhythm of Your Life®. It drives us. It's the promise we make to our guests AND our teammates. These five core values help us deliver on that promise everyday. Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training Caliber provides reasonable accommodations to qualified individuals with disabilities and disabled veterans in the application process. If you need assistance or an accommodation due to a disability, you may contact legal@calibercollision.com.