Calm is looking for a freelance Growth Marketing specialist to deliver media buying support to our DTC User Acquisition team across multiple ad channels (Google Ads, Apple Search Ads, Meta Ads).

Calm is the leading mental health brand, on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation, Calm’s transformational mindfulness content supports users across seven languages in more than 190 countries.

What You'll Do

• You will be completing tasks across Google, Apple Search and Meta Ads.
• Sample projects include:
• Campaign management:
• Manage SEM and ASA campaigns to drive more efficient growth - keyword discovery, negative keyword clean up, etc.
• Operational projects:
• Tracking and uploading new creative winners on Meta
• Optimize & update trackers to track creative uploads, creative testing statuses, and localized (international) / resized creatives 
• Create international creative tickets to maintain steady stream of new international creatives to be uploaded to campaigns
• Upload newly resized creatives to YouTube for launch in Universal App Campaigns (UAC) and maintain creative trackers
• Analytics projects:
• Monitor FB/IG, SEM, and ASA metrics and flag shifts in data 
• Run weekly analysis to flag changes in funnel metrics 
• Monitor and maintain international campaigns for changes in campaign activity and opportunities for growth
• Competitor analysis for general landscape and creative

Who You Are

• Growth Marketer with 2 years running ad campaigns, preferably with experience in both SEM & Meta Ads, but at minimum strong fluency in at least one of these channels
• Experience running mobile app ads campaigns for a DTC business (subscription business is a plus!)
• Experience managing campaigns toward a performance (LTV/CAC) goal
• Fluent in ad creation across FB/IG
• 1 year experience in performance/funnel analysis
• Experience with G Suite (comfortable in Google Sheets, Docs)
• Experience with data-analysis tools (Excel, chart output from Tableau and Mode), and able to leverage this data to drive insights at ad, campaign or channel level

• Calm’s budget for this engagement is $60-70/hour based on qualifications and contractor’s rate
• Calm anticipates that this contract will require approximately 18-20 hrs. of work per week for an initial term of 4-6 months.
• No in-person component.
• At least 50% of the day overlapping with US hours (EST or PST) is preferred to discuss project outcomes and report to Calm’s Marketing Team. 
• Professionals providing the above services typically perform similar services for other clients at the same time - this is welcome and invited. 
• Please submit: 
• CV
• Detailed description of experience across the channels mentioned above
• 1-2 referrals for past FTE or contracting positions