Marketing

• Understands the ground lease compliance guidelines and obligations that both the university and CLV must comply with in relation to marketing and occupancy.
• Understands competition and market for increase in sales.
• Creates, writes, and implements Village marketing plans.
• Actively implements aggressive marketing techniques and plans to achieve a closing ratio of 100% and secure 100% leasing.
• Coordinates the maintenance of a database (StarRez) of prospective residents.
• Coordinates marketing mailings to prospective residents.
• Analyses and interpret traffic demographics and respond to market trends
• Participates and conducts market competition surveys.
• Actively seeks out and develop relationships with campus departments and other business partners / co-vending opportunities regularly.
• Presents programs and set up displays at University functions.
• Maintains and update information on social media outlets.
• Maintains and update website through content management system regarding all property information including specials, rates, and other vital information that communicates to customers and stakeholders.
• Compiles and submit all required CLV reports within the requested time frames.

Leasing

• Maintains traffic logs of tours, telephone calls, information requests, etc.
• Conducts effective sales presentations and personalized sales tours providing leasing information for groups and individuals visiting the property or requesting our attendance to provide information to their groups.
• Responds to leasing information requests from departments on campus.
• Conducts or supervises the completion of follow-up techniques on every prospect.
• Demonstrates a proven track record showing an ability to develop and maintain relationships with customers and results in improved occupancy
• Monitors and reacts to weekly occupancy and leasing reports and statistics.
• Trains professional and student staff in marketing/leasing initiatives.
• Executes designs and interprets model display unit per CLV brand guidelines.

Technical Skills

• Proficiency in Microsoft Office programs.
• Proficiency in StarRez.
• Ability to learn and maximize software.
• Ability to effectively train team members.
• Strong understanding of Social Media marketing campaigns.

Experience

• Three (3) years of full-time professional experience in multi-family housing or privatized student housing marketing & leasing preferred.
• Two (2) full year of supervisory experience preferred.
• Three (3) years of management experience required.

Qualifications

• BA or BS with focus on communication: Advertising/Marketing or other applicable concentration.