CAPP is a leading supplier and distributor of Process Instrumentation, HVAC, Electrical, Plumbing, and Mechanical products, serving customers since the 1950’s. As we continue to grow and evolve, we are looking to add a strong Marketing Lead to our team. This is an exciting role that will allow the right candidate to make a significant impact on our organization’s growth, being responsible for creating and implementing marketing campaigns to drive brand awareness and increase customer retention.

Responsibilities

• Develop, execute, and manage marketing campaigns across various platforms including digital, print, and social media, primarily focusing on new business generation.
• Analyze market trends, competitor activities, and customer preferences to identify opportunities and threats.
• Work with the team to design and produce promotional materials such as line cards, postcards, branded merchandise, and online content.
• Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as necessary to maximize ROI.
• Strong understanding of SEO, PPC, Google Analytics; develop optimization strategies that increase the company's search engine results rankings and performance.
• Monitor daily performance metrics to understand SEO strategy performance.
• Content creation; write/create compelling and high-quality content to be used across all platforms, including web, blog posts and page descriptions.
• Efficiently communicate with business development and sales team(s)
• Work in conjunction with technology (IT) team to reach desired e-commerce and data outcomes.
• Collaborate with cross-functional teams to identify key performance indicators (KPIs) and track campaign effectiveness using analytics tools.
• Brainstorm and implement new and innovative ideas to improve marketing campaign performance.
• Stay up to date with industry trends and best practices to continuously improve marketing efforts.
• Collaborate with senior management to develop long-term sales and marketing plans that align with the company’s strategic goals.
• Collaborate with internal stakeholders to ensure consistent branding, messaging, and customer experience across all campaigns.
• Build, manage, and nurture customer relationships. Develop and maintain strong relationships with key customers.
• Attend industry events, trade shows, and networking opportunities to promote the company and develop new business relationships.

Qualifications

• Bachelor's degree in Marketing, or a related field (or equivalent relevant experience).
• Familiarity with analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.
• Proven experience in marketing, preferably experience directly in industrial/commercial sales or similar fields.
• Excellent communication skills with the ability to present complex ideas in a clear and concise manner.
• Proactive and self-motivated individual with the ability to work both independently and collaboratively in a fast-paced environment.
• Strategic thinker with the ability to analyze data and make informed decisions.

Preferred Qualifications

• Experience with marketing automation tools and platforms.
• Solid understanding of APIs and experience integrating with various advertising platforms (Google Ads / Merchant Center, etc.).
• Programming skills in languages such as Python, JavaScript, or similar languages.
• Understanding of search engine algorithms and ranking methods.
• Knowledge of HTML, CSS, and web development concepts.
• Proficiency in data analysis and the ability to derive insights from complex datasets.
• Experience working with an industrial and/or commercial parts supplier or related industry.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• No nights
• No weekends

Work Location: In person