**Job Summary:**
The Regional Marketer is responsible for developing and executing marketing strategies to increase the occupancy and revenue of skilled nursing facilities within their assigned region. This role involves building and maintaining relationships with referral sources, overseeing marketing initiatives, and supporting facility-level marketing efforts to achieve business goals.
**Key Responsibilities:**
- **Strategic Marketing & Planning:**
- Develop and implement regional marketing plans to drive occupancy and revenue growth across multiple skilled nursing facilities.
- Analyze market trends, competitor activities, and demographic data to inform marketing strategies.
- Collaborate with the corporate marketing team to align regional efforts with overall brand strategy.
- **Referral Relationship Management:**
- Establish and maintain strong relationships with key referral sources, including hospitals, physicians, home health agencies, and community organizations.
- Conduct regular visits to referral sources to promote the facilities' services and build referral pipelines.
- Organize and attend networking events, community outreach programs, and health fairs to increase visibility and foster relationships.
- **Facility Support:**
- Work closely with facility administrators and admissions teams to develop and execute local marketing plans.
- Provide training and support to facility-level marketing staff to ensure effective execution of marketing initiatives.
- Assist facilities in identifying and targeting potential referral sources and community partners.
- **Performance Monitoring & Reporting:**
- Track and analyze marketing activities and referral trends to measure effectiveness and ROI.
- Prepare and present regular reports on occupancy rates, referral patterns, and marketing outcomes to senior management.
- Adjust marketing strategies as needed based on performance data and market conditions.
 **Qualifications:**
- Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field.
- Minimum of 3-5 years of experience in healthcare marketing, preferably in skilled nursing or senior care.
- Strong knowledge of healthcare referral networks and experience in building and maintaining referral relationships.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and manage multiple facilities across a region.
- Proficient in CRM software, Microsoft Office Suite, and digital marketing tools.
- Willingness to travel frequently within the region.
Equal Opportunity Employer