This position is responsible for development of educational materials and effective presentations of agency services to physicians, facilities, community groups, payers and individuals. Establishes relationships and efficient communication linkages with referral sources.

Responsibilities:

• Responsible for development of educational materials and effective presentations of agency services to physicians, facilities, community groups, payers and individuals.
• Establishes relationships and efficient communication linkages with referral sources in Brooks Rehabilitation Home Health Care service area.
• Researches and remains current on industry trends and changes.
• Maintains a current marketing log with referrals received and source.
• Projects weekly call logs and reports on those projections weekly.
• Manages an assigned geographic area that shows solid results from community education, presentations and outreach.
• Maintain set sales goals on a monthly, quarterly and/or yearly basis.
• Performs community education outreach activities with referral sources to ensure on-going awareness of our agency’s services.
• Continually expands the referral base and prospects new clients while following applicable state and federal regulations.
• Tracks, logs, monitors and reports sales date and information on a regular basis.
• Provides guidance to new account executives, home care coordinators, liaisons and office staff.
• Writes referrals and assists with the referral process as needed.
• Looks for new opportunities in the market place in the areas of technology, advancements in medicine and promotes new strategies accordingly.
• Works in collaboration with superiors to achieve marketing and education objectives.
• Identifies and implements exposure of the organization at health fairs, networking meetings and association memberships.
• Properly utilizes marketing supplies, tracks expenditures and stays within the confines of state and federal anti-kickback/Starke regulations and laws.
• Promotes the Agency’s mission and vision within the marketplace.
• Performs other duties as assigned by superiors.
• Submits required reports and documentation in a timely manner.
• Respects confidentiality of information in the client clinical record and only shares this information in accordance with Agency policy and HIPAA.

Qualifications:

• Marketing experience in Home Healthcare or related field preferred.
• Excellent verbal and written communication skills.
• Proficiency with Microsoft program and ability to create and present effective written, audio and slide presentations.
• Able to function independently and problem solve.
• Knowledge of the regulatory requirements/restriction regarding home care at the state, federal, and local level preferred.
• Knowledge of Medicare criteria for home care and Medicare reimbursement preferred.
• Professional dress, appearance and presentation required.