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The Role:
Carrot is seeking an experienced Demand Generation Manager to develop and execute account-based marketing (ABM) and demand generation programs that generate new qualified pipeline, accelerate deals, and grow revenue.
You will be responsible for developing and executing personalized campaigns for target accounts, expanding existing inbound and outbound campaigns across email, in-person and virtual events, webinars, content syndication, social media, and more. You’ll also implement upselling and cross-selling strategies for existing customers to maximize customer lifetime value.
We’re looking for a proactive, highly analytical, metric-driven individual with an interest in both setting strategy and executing on it. You should have a strong track record of independently creating, implementing, and scaling ABM and demand generation tactics across the entire marketing funnel from awareness to retention, as well as comfort navigating the ambiguity inherent in a startup environment. This role will also be responsible for tracking performance across each channel and reporting on it to the broader team.
The Team:
This role will support go-to-market strategies across the full Commercial team (including Marketing, Employer and Health Plan Sales, Partnerships, and others) and Customer Success and will report to the Director of Digital Marketing.
What You’ll Do:
Preferred Qualifications:
Compensation:
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The expected base salary for this position will range from $125,000.00 - $150,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
Full Time
IT Outsourcing & Consulting
$98k-127k (estimate)
07/13/2024
08/29/2024
get-carrot.com
SAN FRANCISCO, CA
25 - 50
2015
Private
AMANDA KAHLOW
$5M - $10M
IT Outsourcing & Consulting
Carrot is a California-based fertility benefits platform that provides services such as fertility coverage, pregnancy and parental benefits programs for employers.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Demand Generation Manager job description and responsibilities
The role will support the Employer and Health Plan business units, responsible for demand generation programs and tactics.
01/29/2022: Raleigh, NC
Demand generation manager are responsible for managing demand for an organization through a range of marketing and sales tactics.
01/22/2022: Carson City, NV
Demand generation manager regularly analyze sales data, reporting their findings to the marketing VP and the rest of the C suite and also work closely with marketing, sales, and sales enablement teams to ensure a message of consistency across channels.
02/26/2022: Anchorage, AK
They’ll also be responsible for building the systems and processes that track KPIs and continuously demand gen campaign performance.
01/12/2022: Stockton, CA
They’ll define customer segments and determine the appropriate outreach strategies, work with sales and marketing teams to ensure lead generation goals are being met, and measure campaign results.
02/03/2022: Lubbock, TX
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Demand Generation Manager jobs
The responsibilities of demand generation managers are vast.
01/02/2022: Kansas City, MO
This role requires significant experience scaling demand generation programs, a deep understanding of demand generation metrics, and significant leadership experience.
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