**Customer Relationship Marketing (CRM) Manager**

**Facility:** CHS Services **Location:** Melville, NY **Department:** Marketing **Category:** Administrative / Business Support **Schedule:** Full Time **Shift:** Day shift **Hours:** 9:00 AM - 5:00 PM **ReqNum:** 6040938 **Po sition Summary:** The Customer Relationship Marketing (CRM) Manager is responsible for owning the development, implementation, execution, monitoring, measurement and optimization of Catholic Healths direct-to-consumer marketing initiatives. Provide marketing and technical leadership and oversight, administration to maximize content, campaign and data integrity, business intelligence, and useful analytics/analysis.

**Performance Responsibilities:**

* Plan and implement CRM strategies that support Catholic Healths growth initiatives, and produces measurable results

* Lead and develop tactics that realize customer acquisition, retention and loyalty

* Create and publish pre/post analytics to optimize results and demonstrate ROI to organization

* Oversee content development and deployment that resonate with targeted audiences

* Manage and optimize relationship with CRM vendor

* Leverage market demographic and claims data to develop marketing automation strategies

* Develop processes, define best practices, and support the organizations strategic use of data to further goals related to Catholic Healths marketing strategy

* Conduct A/B testing to determine content and visuals that resonate with target audience to achieve optimal KPIs for campaign.

* Develop and provide training on core and advanced system functionality for end users, maintaining and furthering the knowledge level of staff around the use of the CRM system.

* Identify and implement business process improvements and related system enhancements for functional use, and improve efficiencies through automated routines.

* Ensure systems data is accurately maintained, providing oversight and monitoring.

**Minimum Requirements and Qualifications:**

* Bachelor's degree in marketing or related and or equivalent experience

* 5-7 years of demonstrated experience administering a CRM system, ideally in healthcare. Marketo experience highly desirable.

* Demonstrated experience in creating and implementing email campaigns.

* Proficient with Microsoft Office products, with advanced experience in Excel and some knowledge of SQL is preferred

* Channel integration experience (digital, mobile, web, traditional)

* Experience managing vendors and a team.

* Strong analytical skills and data-driven thinking to drive ROI Reporting

* Solid background in customer acquisition, engagement and retention strategies

* Strong organizational and administrative skills, able to set priorities and meet deadlines

* Exceptional communication and interpersonal skills

* A comprehensive understanding of marketing including geo targeting and segmentation

* Ability to weave data together from multiple sources to provide a comprehensive view of patient needs

* Able to work independently and in a collaborative team environment

* Able to perform detailed work with a high degree of accuracy

* Able to maintain confidentiality of data