ESSENTIAL FUNCTIONS :

• Develops, owns, and executes a digital marketing strategy.
• Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.
• Drives the growth, engagement, and regular maintenance of all social channels.
• Understands and leverages digital platforms to optimize performance.
• Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.
• Measures and reports performance of all digital marketing campaigns.
• Manages day-to-day communications with internal teams and any agency partners.
• Oversees, administers, and monitors departmental budget.
• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
• Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.
• Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.
• Drives organizational awareness by communicating existing strategies to senior leadership.
• Collaborates with managers on ways to expand market share.
• Leads the planning and implementation of all special projects within the department.
• Facilitates the definition of all project scopes, goals, and deliverables.
• Defines project tasks and resource requirements and develops full-scale project plans.
• Manages project budgets and project resource allocation.
• Monitors the progress of all projects and reports regularly to stakeholders.
• Implements and manages project changes and interventions to achieve project outputs.
• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

Requirements

EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED :

• Bachelor’s degree in business administration, marketing, or related field required
• Master’s degree preferred
• Minimum 5 years of relevant experience
• Excellent leadership skills, business acumen and ability to effectively manage
• Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well
• Must be results-driven
• Must have superior decision-making skills
• Must have the ability to delegate effectively
• Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal / external stakeholders
• Growth mindset with the ability to outline the long-term vision and strategy.

Last updated : 2024-05-26