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Director of Digital Marketing
$167k-214k (estimate)
Full Time
1 Week Ago
CEA CAPA Education Abroad is Hiring a Director of Digital Marketing Near Phoenix, AZ
Who We Are:At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:The Director of Digital Marketing is responsible for the developing and executing all aspects of our digital marketing strategy in alignment with the organization’s overall growth goals. With a proven track record in performance and growth marketing, you will bring expertise in digital growth strategies, digital marketing channels, and the ability to analyze data to inform strategy. You will be responsible for the strategic planning and execution of CEA CAPA's digital marketing efforts from strategy, to creative, to operations.
What You’ll Do:
Why You’ll Love CEA CAPA:
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:The Director of Digital Marketing is responsible for the developing and executing all aspects of our digital marketing strategy in alignment with the organization’s overall growth goals. With a proven track record in performance and growth marketing, you will bring expertise in digital growth strategies, digital marketing channels, and the ability to analyze data to inform strategy. You will be responsible for the strategic planning and execution of CEA CAPA's digital marketing efforts from strategy, to creative, to operations.
What You’ll Do:
- Develop and execute comprehensive digital marketing strategies that align with our company goals and objectives.
- Elevate CEA CAPA’s brand awareness while ensuring consistency across all marketing channels.
- Drive market differentiation through strategic initiatives that resonate with our target audience.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company products.
- Manage the strategic direction of the company’s digital marketing efforts including SEO, email marketing, social media, content marketing to drive lead generation.
- Build and manage the marketing budget to ensure efficient spend and maximum ROI.
- Communicate the brand vision and strategy to stakeholders and ensure it is understood and embraced across the organization.
- Collaborate cross-functionally with program development teams to create effective go-to-market strategies for new and existing education abroad programs.
- Bachelor’s degree, ideally in Marketing, Business Administration, or a related field
- 5 years of progressive experience in in marketing roles, with 3 years’ experience in a team leadership role
- Prior experience with both B2B and B2B marketing channels; experience with B2B2C preferred
- Strong understanding of digital marketing channels, analytics tools, and best practices
- Empowerment of team members by encouraging autonomy, creativity, and decision-making within defined boundaries
- Demonstrated ability to approach problems with creativity and innovation
Why You’ll Love CEA CAPA:
- Health & Wellness Benefits – in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!
- Up to 8 hours of paid volunteer time in addition to PTO
- Healthy snacks and a coffee bar provided in office
- 12 paid holidays
- Opportunities for employee growth
- Benefits coverage for domestic partners
- Pet insurance available
- Employee discounts at 35 vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!
Job Summary
JOB TYPE
Full Time
SALARY
$167k-214k (estimate)
POST DATE
06/18/2024
EXPIRATION DATE
07/14/2024
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The job skills required for Director of Digital Marketing include Digital Marketing, Email Marketing, Leadership, Initiative, B2B, Alignment, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Digital Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Digital Marketing. Select any job title you are interested in and start to search job requirements.
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