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ABOUT US
We encourage people to sail beyond their perceptions and expand their horizons. Our award-winning ships are impeccably designed, serve up exquisitely prepared culinary experiences, and offer The World at Your Service in more than 300 destinations on all seven continents.
POSITION OVERVIEW
This multi-faceted role works across the areas of customer loyalty, cobrand, and gift card to increase loyalty, guest satisfaction, and engagement.
Our loyalty members are the center of our business driving revenue, load factor, and NPS. This role will own the loyalty program strategy, program operations, member marketing, as well as cobrand and gift card acquisitions and marketing.
RESPONSIBILITIES
This multi-faceted role works across the areas of customer loyalty, cobrand, and gift card to increase loyalty, guest satisfaction, and engagement. Our loyalty members are the center of our business driving revenue, load factor, and NPS. This role will own the loyalty program strategy, program operations, member marketing, as well as cobrand and gift card acquisitions and marketing.
LOYALTY, CO-BRAND, & GIFT CARD
The role is responsible for leading the Captain’s Club guest loyalty program globally which has >5M members, represents ~50% of brand revenue, and touches virtually all aspects of our operations from technology and call centers to hotel operations and sales. The role oversees the development and delivery of all program benefits, as well as the communication and marketing to members. This person will develop an on-going forum to interact with members, develop our member ambassador program, and plan all member events including the annual President’s Cruise.
This Sr. Director will oversee the program’s long-term strategy and partnership with the Royal Caribbean International and Silversea brands. They will also lead our co-brand credit card and gift card products including the integration of these products with loyalty.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Serve as the strategic leader of the Celebrity co-brand credit card product to drive incremental revenue and member engagement.
QUALIFICATIONS
Full Time
$147k-183k (estimate)
06/26/2024
07/24/2024