Central Business Systems, Inc. is a growing regional business and technology company and has been in business for over 75 years. We are looking for a marketing coordinator who can manage all of our marketing activities and perform some of our marketing and design tasks, preferably in our Lexington office for all of our companies. CBS has a fast paced and dynamic culture with opportunity for growth and advancement.

Responsibilities:

Strategic Planning and Vision:

· Develop and implement our marketing strategy to support the company's growth objectives.

· Create and maintain a marketing roadmap that aligns with the company's goals and objectives.

· Collaborate with senior management to define and execute marketing initiatives.

· Understand our go to market strategy.

Data Management and Analysis:

· Export, manipulate, and sort data for targeted mailing lists.

· Utilize Google Analytics and AdWords to track, analyze, and report on campaign performance.

· Conduct market research to identify new opportunities and monitor industry trends.

Digital Marketing and Design:

· Design and plan all email campaigns, ensuring they are engaging and aligned with our brand.

· Create compelling digital content for various platforms, including social media, websites, and email.

· Implement and manage social media strategies to increase brand awareness and engagement.

· Website design and SEO

· Light graphic design of brochures, business cards, etc.

Marketing Operations:

· Coordinate and execute marketing campaigns across multiple channels.

· Monitor and report on the effectiveness of marketing efforts, making data-driven adjustments as needed.

Desired Software Skills:

· Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).

· HubSpot for marketing automation and CRM.

· Google Analytics and Google AdWords.

· Constant Contact for email marketing.

· Duda for website design and management.

· Social media management tools such as Evolved Office, Hootsuite or Buffer.

Nice to Have:

· Videography and video editing skills to create engaging video content for marketing campaigns.

· Experience with video editing software such as Adobe Premiere Pro or Final Cut Pro.

Qualifications:

· Bachelor’s degree in digital media and design, marketing, digital communications, business, or a related field.

· B2B marketing experience required, technology experience preferred

· 2 years of experience in a design or marketing role.

· Detail-oriented & able to manage multiple projects simultaneously

· Excellent direct and concise communication skills (verbal, written)

· Proven experience in the technology industry.

· Proficiency in Google Analytics and AdWords.

· Strong understanding of social media strategies and platforms.

· Experience with email marketing tools and CRM software.

· Excellent data management and analysis skills.

· Design experience, with proficiency in design tools such as Adobe Creative Suite.

· Strong communication and interpersonal skills.

· Ability to work independently and as part of a team.

Job Type: Full-time

Pay: $26.00 - $30.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Web design: 2 years (Required)
• Digital marketing: 2 years (Required)
• SEO: 2 years (Required)

Work Location: In person