Community Marketing Manager

COMPANY DESCRIPTION

Charter Research is a highly experienced and quickly growing clinical research company, based in The Villages and Orlando, FL that is looking to add to our team to help us fulfill our mission of discovering future medicines. Our company is locally owned and prides itself on providing exceptional patient experience to our participants, as well as offering agile recruitment strategies to our sponsors. Above all, we are a team, and we are seeking the right team member to add to our foundation in Orlando.

POSITION OVERVIEW

The Community Marketing Manager is responsible for developing and executing a wide range of community events to generate a high volume of qualified leads for clinical research studies.

RESPONSIBILITIES

1. Lead the Events Team in generating qualified leads to support organizational screening goals.
2. Determine the target audience of each clinical trial protocol and design events to reach the appropriate demographic.
3. Oversee all event logistics including event concepting, site selection, facility contract negotiations, event supplies, event personnel, and related responsibilities.
4. Provide on-location support to the Events Team.
5. Track and analyze event data (particularly the quantity and quality of leads generated by each event), share this data with the team, and use the data to inform your decision-making and modify future events to yield improved results. Also incorporate feedback from event attendees and the marketing and recruitment teams to iterate and improve upon events.
6. Work with sponsors and Contract Research Organizations (CROs) to obtain reimbursement for as many events as possible.
7. Ensure that events are professional in image and consistent with the brand management principles and messaging of Charter Research.
8. Anticipate operational issues and business challenges and implement process improvements and solutions.
9. Manage escalated situations with professionalism, empathy, and patience, and implement appropriate resolutions.
10. Perform additional duties as assigned.

SUPERVISORY RESPONSIBILITIES

Carry out supervisory responsibilities in accordance with the company’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; coaching and mentoring employees; addressing complaints and resolving problems. Responsible for the overall direction, coordination, and evaluation of the Events team.

KNOWLEDGE, SKILLS, AND ABILITIES

1. Ability to communicate clearly and effectively, both verbally and in writing.
2. Strong analytical skills and ability to derive insights from event metrics to make improvements in future events.
3. Exceptional organizational and planning skills and attention to detail.
4. High level of motivation and work ethic to grow the company’s event initiatives.
5. Agility to handle multiple tasks simultaneously and adapt to changes in responsibilities and workloads.
6. Ability to think broadly and maintain a working knowledge of all actively enrolling and upcoming trials.

QUALIFICATIONS

1. Bachelor’s degree required.
2. At least 3 years’ relevant experience required.
3. Fluency in Spanish strongly preferred.
4. Experience in managing, leading, and motivating a team required.

PHYSICAL REQUIREMENTS

1. Prolonged periods of standing, bending, reaching, lifting, moving, assembling, and loading and unloading vehicles.
2. Must be able to lift 30 pounds.
3. Prolonged periods of sitting at a desk and working on a computer.

Charter Research provides equal employment opportunity (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, genetic information, marital status, ancestry, protected veteran status, or any other characteristic protected by applicable federal, state, and local laws.