About ChemDAQ, Inc. 

ChemDAQ, Inc., a rapidly-growing manufacturing company based in Pittsburgh, PA is seeking a Marketing Coordinator to support the company’s sales and marketing efforts. This position will work closely with Executive Leadership, VP of Sales, and the Sales Team to drive new business through targeted lead generation campaigns. This individual will be accountable for increasing market awareness of ChemDAQ, establishing ChemDAQ as a thought-leader in chemical monitoring for workplace safety, incorporating voice of the customer in external communications, collaborating with channel partner marketing POCs, and ultimately increasing new-to-funnel sales opportunities.

Responsibilities

• Develop monthly content calendars and maintain presence on LinkedIn company profile 
• Manage and maintain ChemDAQ.com, including SEO enhancements, new content development, campaign landing pages, etc. 
• Develop a mix of organic and paid strategies and tactics to boost ChemDAQ’s brand image and drive qualified traffic to ChemDAQ.com
• Manage external marketing vendor relationships, as appropriate
• Identify and engage industry publications, websites, blogs, and podcasts
• Facilitate meetings with key customers to secure testimonials, proof points, and quotes
• Lead targeted, industry-specific lead generation campaigns to drive new business sales across multiple markets
• Measure and report on the performance of marketing campaigns 
• In partnership with ChemDAQ’s Inside Sales team, develop strategies to nurture warm leads
• Compose press releases to assist with the announcement of new customers, products, or industry news
• Assist with the design and development of branded collateral, including product brochures, manuals, and user guides 
• Support preparation for trade show participation as well as marketing approach for pre, during, and post event
• Collaborate with channel partner marketing POCs to maximize value of relationships through integrated marketing and awareness efforts

Knowledge & Skills Required

This position is focused primarily on lead generation, so strong knowledge and experience with the business-to-business (B2B) sales funnel is a must. Additional skills required include: 

• Bachelor’s degree in marketing, communications, advertising or a related field and at least two (2) years relevant work experience within B2B marketing
• Strong understanding of current marketing tools and strategies to be able to develop, manage and report on lead generation campaigns to drive new business in the markets served
• Excellent verbal and written communications skills
• Self-starter who can work independently and think creatively on how to leverage existing resources to attract new business 
• Organized and detail oriented 
• Knowledge or experience with a CRM platform; experience with Salesforce preferred
• Ability to design and facilitate the printing of marketing materials, including but not limited to: product labels, user manuals, branded giveaways, pop-up banners, etc. 
• Knowledge or experience with Google Analytics; experience with GA4, preferred 

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Life insurance
• Paid time off
• 401(k) Company Contribution