117 Senior Manager Product Marketing Jobs in Boston, MA
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Chewy is Hiring a Senior Manager Product Marketing Near Boston, MA
Job Details
Chewy is looking for a data driven, tech-savvy, consumer-centric Senior Manager, Product Marketing to join our Brand Marketing Team, at our headquarters in Plantation, Florida or one of our hub locations (Seattle, Minneapolis, Boston). The leader in this role will partner across Chewy teams to help shape business strategies, inform roadmaps for products & services, and develop high impact marketing strategies and go to market executions that drive results. The ideal candidate will be a well-rounded & data-driven marketing leader - with experience developing product positioning & messaging, launching new businesses and new products in the ecommerce or technology space, translating product features and functionality into consumer facing benefits, and bringing initiatives to life across touchpoints that drive defined KPIs.
What You'll Do:
- Partner internally with business and product teams to shape short & long terms roadmaps & goals
- Collaborate with consumer insights, user research and business & marketing analytics teams to identify business opportunities, define targets, develop campaign strategies & tactics and measure and report on ongoing performance
- Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement and reporting) that drive goals & KPIs
- Create close relationships with marketing channel owners (email, social, digital, direct mail, etc.) to determine the marketing mix and partner to ensure integrated program execution & optimization.
- Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics.
- Act as a marketing champion for priority product, service and new business offerings for Chewy
- Support Product Marketing team leaders focused on growing adoption of prioritiy features & services
- Bachelor's Degree; MBA Preferred
- 5-7 years of product marketing experience; majority within ecommerce or technology space
- Expertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go to market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.)
- Experience growing an established business and also scaling new businesses, services and new product features & offerings
- Strong business & data acumen; fluent in online and offline metrics and measurement
- Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence and gain internal mindshare
- Pet Industry Experience
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Job Summary
Full Time
Retail
$94k-119k (estimate)
07/17/2024
08/12/2024
chewy.com
CLAYTON, IN
15,000 - 50,000
2011
DAVID BORTHWICK
$5B - $10B
Retail
Related Companies
About Chewy
Launched in 2011, we offer the personalized service of a neighborhood pet store alongside the convenience and speed of e-commerce. Customers love shopping our wide selection of products of more than 45,000 items (including our Private brands and prescription Rx food and Rx medication products), which we offer at competitive prices, fast 1-2 day shipping and around-the-clock convenience that only e-commerce can offer. Our commitment to customer service is the core of our brand, and our customers love us for it. We WOW pet parents through 24/7 assistance, advice and encouragement every day of th...e year. We make pet parenting easy with our convenient Autoship subscription programwhich allows our customers to schedule their orders, so they never run out of their pet food, supplies and medication they need. As an e -commerce company, product innovation drives our operations, and our team is constantly striving to find new and better ways to improve our customers experience. From an easy to navigate website and highly rated mobile apps, to detailed order tracking and personalized Pet Profile features, we are transforming the way pet parents shop. We're also growing fast. No longer a young pup, we're proud to be one of the fastest growing e-commerce companies of all time. With growth comes the exciting opportunity to be a part of a world-class organization of diverse team members, responsible for driving our latest innovations and customer experiences.
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The job skills required for Senior Manager Product Marketing include Initiative, Insight, Product Marketing, Go To Market, KPI, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Manager Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Manager Product Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Manager Product Marketing positions, which can be used as a reference in future career path planning. As a Senior Manager Product Marketing, it can be promoted into senior positions as a Product Manager IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Manager Product Marketing. You can explore the career advancement for a Senior Manager Product Marketing below and select your interested title to get hiring information.
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