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Sales & Marketing Director
Chick-fil-A Columbia, SC
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$150k-192k (estimate)
Full Time 2 Days Ago
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Chick-fil-A is Hiring a Sales & Marketing Director Near Columbia, SC

Description
The Sales & Marketing Director will passionately lead our organization's marketing and catering department at Bush River Road and ensure that all guests are delighted as they enjoy Chick-fil-A products and service in our restaurant and in the community
Key Responsibilities:
  • Innovation & Strategy: Create a long-term and innovative strategy around the marketing and catering department; research and stay current with the resources offered by Chick-fil-A or used at other stores; work with managers to determine what should be implemented and purchased
  • Vision: Ensure the department is always moving forward and working towards the store vision; actively plan and prepare for the store's future in monthly, quarterly, and annual increments
  • Tracking: Debrief and keep a detailed record of strengths, weaknesses, and areas of opportunities for all catering and marketing events to ensure that adjustments are made and the team is better prepared for the future
  • Sales Strategy: Develop and execute a thoughtful and intentional catering strategy each quarter to achieve set outside sales goals each individual month
  • Food Distribution: Developing and executing a monthly food distribution schedule in conjunction with the Catering Manager
  • Sampling: Develop and execute a monthly sampling schedule and inform operational leaders of this schedule
  • Ordering: Ensure campaign materials, coupons, BOGs, and PALS are ordered and inventoried
  • Budget: Work with the Operator to manage and maintain the marketing budget
  • Donation Requests: Manage and handle all requests
  • Mobile Ordering: Promote the mobile app to meet monthly sales goals through usage, delivery, and curbside
  • Spotlight: Manage application and utilize it to create raving fans
  • Events: Host and execute all organization events in restaurant and in community; communicate events with the team in an enthusiastic manner (Spirit Nights, DDDN, Christmas party, etc.)
  • Morale: Keep the team morale high by acting as store cheerleader and driving energy through intentional acts of kindness towards the employees
  • Cow mascot program: Mascot appearances 1x/week in store and regularly at community events; maintenance and cleanliness of mascots and costumes
  • Cleanliness/Organization: Ensure the marketing and catering areas and materials in the break room, lofts, and office are organized, clean, and tidy; maintain an inventory of all materials
  • School Partnerships: Manage all school relationships and their accounts; work to establish clear systems and standards for sponsorships, donations, PTO sales, etc.
  • Awareness: Pursue, cold call, and visit potential clients in a persistent and genuine manner to convey our services and product options; pursue all schools (local and away) are pursued for catering
  • Remarkable Delivery Experiences: Fresh food, on time, tablecloths, cows, presentation, etc.
  • Operational Preparation: Send out all catering orders the day before to store leadership; prepare all pick up orders and deliveries: box meals, condiments, ice, gallons, etc.; work closely with and assist the operational leaders to ensure they are prepared and adequately staffed to execute the orders
  • Financials: Handle all paperwork and monetary management in a detailed and careful manner and ensure all catering bookkeeping is up to date and accurate; TBC sales don't exceed 30 days without payment
  • Community Events: Manage store community calendar to maximize catering and brand marketing opportunities
  • Client Communication: Ensuring all guests receive the royal treatment after our delivery: follow up with thank you cards, food distribution, phone calls, etc. after large orders; ensure all large clients are communicated with monthly
  • Systems and Training: Develop clear systems for all catering procedures in accordance with Chick-fil-A standards; train and communicate these systems with all store leaders including guidelines with regular catering partners, purchase orders, TBC sales, condiments to be included with orders, etc.
  • Operational Time: Assist in the store operations 20 hours/week (scheduled time) subject to change based on Sales/Marketing and Operational needs.
Company Information
Chick-fil-A, Inc., Founder S. Truett Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf HouseĀ®). Through the years, that restaurant prospered and led Cathy to further the success of his business. In 1967, Cathy founded and opened the first Chick-fil-A restaurant in Atlanta's Greenbriar Shopping Center. Today, Chick-fil-A has the highest same-store sales and is the largest quick-service chicken restaurant chain in the United States based on annual system-wide sales. Today, Chick-fil-A is America's #1 fast food restaurant.

Job Summary

JOB TYPE

Full Time

SALARY

$150k-192k (estimate)

POST DATE

07/31/2024

EXPIRATION DATE

08/15/2024

WEBSITE

chick-fil-a.com

HEADQUARTERS

ATLANTA, GA

SIZE

50 - 100

FOUNDED

1946

TYPE

Private

CEO

DAN CATHY

REVENUE

$10M - $50M

INDUSTRY

Restaurants & Catering Services

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About Chick-fil-A

Family-owned and operated fast-food giant Chick-Fil-A operates over 2300 units specializing in chicken meals in the U.S. & several other countries.

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