Job Title & Specialty Area: Marketing Specialist - Brand
Department: Marketing and Communication Operations
Location: Dallas, TX
Shift: Monday - Friday
Job Type: Remote
Why Children’s Health?
At Children's Health, our mission is to Make Life Better for Children, and we recognize that their health plays a crucial role in achieving this goal.
Through our cutting-edge treatments and affiliation with UT Southwestern, we strive to deliver an extraordinary patient and family experience, ensuring that every moment, big or small, contributes to their overall well-being.
Our dedication to promoting children's health extends beyond our organization and encompasses the broader community. Together, we can make a significant difference in the lives of children and contribute to a brighter and healthier future for all.
SummaryReporting to the Brand Manager, this marketing specialist serves as an essential advertising and branding strategist for the health system. This individual serves as one of the primary holders of the relationships between the Marketing & Communications department and its creative advertising and branding agencies. The strategies created by this individual will be designed to meet key objectives for the department, such as elevating the exposure of our brand, locations and services to key audiences.
Responsibilities

• Requires in-depth professional knowledge and practical/applied expertise in the advertising discipline and knowledge of related disciplines within the broader marketing field.
• Demonstrates awareness of the marketing, advertising and health care industries, and the factors that differentiate the organization in the market.
• Acts as an advertising account executive and expert for colleagues who manage the broader marketing strategies for the brand.
• Serves as a primary contact for the creative/advertising and branding agencies of record.
• Works closely with creative services, other teams within the department and agency partners in the execution and implementation of deliverables.
• Works independently, requires minimal guidance.
• Explains difficult, complex or sensitive information appropriately, works to build consensus.
• Effectively applies advertising expertise while communicating organizational objectives, key messages and proper positioning to achieve business objectives.
• Possesses excellent project management skills, thought leadership and good verbal and written communication.
• Builds and maintains strong, effective relationships with peers, leaders, internal and external partners.
• Fosters collaboration in order to gain the necessary depth and understanding required to create effective strategies.
• Must be able to discern when a request does not fit within a scope of work or organizational strategy/objectives.
• Serve as the Marketing & Communications lead for specific projects as assigned.

This is a remote position working in Texas, with the expectation to be onsite on occasion for events/activities.
Other InformationHow You’ll Be Successful:Work Experience

• At least 3 years marketing, communications, public relations, agency or related field. Pref

EDUCATION

• Four-year Bachelor's degree or equivalent experience Req

LICENSES AND CERTIFICATIONS

• none.

JOB PROFILE

• At a strategic level, this role will support the brand manager and broader brand team in all system-level brand work, including but not limited to brand awareness, brand health, fundamental brand principles (mission, vision, etc.), logo and visual identity, etc.
• In addition to brand strategy support, this position will be heavily involved in paid advertising plans – implementing high-level brand strategy to yield media plans, tactics and deliverables. This position requires daily account management and collaboration with a wide variety of internal department members, Children’s Health business partners and external agency partners to plan, create, revise, approve and traffic deliverables such as: print, radio, TV, paid email, native advertising and high impact digital display. The success of these strategies and tactics will be measured by key performance indicators around increasing awareness, consideration and preference.

A Place Where You BelongWe put our people first. We welcome, value, and respect the beliefs, identities and experiences of our patients and colleagues. We are committed to delivering culturally effective care, creating meaningful partnerships in the communities we serve, and equipping and developing our team members to make Children’s Health a place where everyone can contribute.
Holistic Benefits – How We’ll Care For You

• Employee portion of medical plan premiums are covered after 3 years.
• 4%-10% employee savings plan match based on tenure
• Paid Parental Leave (up to 12 weeks)
• Caregiver Leave
• Adoption and surrogacy reimbursement >