Description

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

POSITION OVERVIEW

We are seeking Product Analyst to leverage our massive trading and product data to discover insights that set the direction for future development.

You will research, test, and analyze all aspects of our optimization product’s performance, usage and workflows. Working alongside data scientists, engineers, product managers, and traders you will build quantitative expertise around digital media trading. Our data includes user and audience metrics in the form of programmatic auction logs, DMP and attribution platforms, Copilot (our optimization product), and other Choreograph product databases, APIs, Salesforce, New Relic, Google Analytics, etc.

You are driven by curiosity, are proactive, and marshal whatever resources you can to connect the dots. You have a passion for sharing discoveries and insights, and have a knack for communicating complex, quantitative concepts in a direct way that resonates with a variety of audiences, both technical and not. You thrive on taking ownership of loosely-defined problems, finding the core issue or question, and designing an approach that will apply analytical and statistical rigor to find the answer. You have experience with A/B or multivariate testing, a deep understanding of numbers, and a strong business sense to produce actionable insights.

RESPONSIBILITIES

• Design and execute testing around optimization functionality and performance
• Analyze billions of events to detect patterns in bidding behavior
• Diagnose our users’ performance-related issues, feeding back to product and engineering
• Devise and implement tests for key assumptions in proposed features
• Understand how users interact with the product and interface to iterate features and workflow design
• Own product-specific metrics and business KPIs and establish methods to track them
• Support the product specialist team with analysis to help set product direction and executive stakeholder updates
• Manage construction of data flows and dashboards using SQL and Tableau to communicate with product team and trading clients

QUALIFICATIONS

• Quantitative degree (econ, math, statistics, comp sci, etc.)
• 2 years Ad Tech and RTB experience
• Fluent in SQL and familiar with a scripting language; NoSQL and Python a plus
• Command line experience with *nix
• Experience navigating APIs to retrieve data
• Experience with advanced visualization or BI tools (Tableau, Spotfire, ggplot, matplotlib, etc.)
• Comfortable with data too big to fit into Excel
• Experienced in the statistics and practice of A/B testing at scale

ABOUT CHOREOGRAPH:

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment.. Discover more about Choreograph at www.choreograph.com

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.