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Head of Marketing Technology Transformation that will deliver Marketing’s Technology stack to attract new prospects and engage our customers. This role is critical to the organization as they will lead a team to deliver on Citi’s Martech roadmap that is designed for ease of use, automating, and speed to market to deliver seamless digital customer experiences that are personalized and relevant
Job Description
The Head of Marketing Technology Transformation is responsible for driving and implementing best-in-class marketing technology platforms and tools to deliver against Citibank’s US Personal Banking and Wealth strategic vision of generating always on and personalized marketing offers. The individual in this role will inform, plan, and deliver Marketing’s Technology stack to attract new prospects and engage our customers. This role is critical to the organization as they will lead a team to define & deliver on Citi’s MarTech roadmap that is designed for ease of use, automating, and speed to market to deliver seamless digital customer experiences that are personalized and relevant. The MarTech stack will enable data driven decisions with automation, streamline process that drive operating efficiency and improve business performance across Consumer & Small Business Retail Bank, Cards, and Wealth lines of business.
The job requires a deep understanding of technology and the landscape regarding tools/services, architectural design and key players such as, but not limited to, Adobe Experience Manager, Salesforce, Movable ink, Data Architecture platform (AWS, Azure), Snowflake, Pega, etc. This leader will have strong passion and experience with driving large scale transformation initiatives. An ideal candidate will be someone that can build strong partnerships with our Business Strategy, Technology and Analytics organizations to design robust marketing journeys and transformation roadmaps that result in driving our end-state commercial business objectives. The individual will be a data driven decision maker with proven communication skills that is hyper focus on problem solving and experience with delivering multiyear transformation projects.
Responsibilities:
Qualifications:
Education:
• Bachelor’s/University degree, Master’s degree preferred
Additional Locations:
Wilmington, DE - Chicago, IL - Irving, TX
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Job Family Group:
Marketing-------------------------------------------------
Job Family:
Digital & Social Media Marketing------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
388 GREENWICH STREET - TOWER------------------------------------------------------
Primary Location Salary Range:
$170,000.00 - $300,000.00------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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Other
Banking
$263k-334k (estimate)
01/28/2024
06/26/2024
BROOKLYN, NY
<25
2016
MELISSA ESPONDA
$10M - $50M
Banking