Job Summary

Under general direction, is responsible for performing media relationsand community engagement to promote, support, and integrate communityinvolvement into City governance. This position will primarily focus on the City's social media accounts and policies. Provides public relations support fora City department to improve the timely and accurate distribution ofinformation to the public. May be required to drive a vehicle andconduct field work. Working conditions are primarily inside an officeenvironment. May exercise supervision over assigned staff.

Work Location

115 Plaza de Armas, San Antonio, Texas 78205

Work Hours

8:30 a.m. - 5:30 p.m., Monday - Friday

Essential Job Functions

* Plans, develops, and implements social media strategies and programs to help facilitate community involvement with City departments, programs and initiatives.

* Responsible for developing and implementing comprehensive social media strategies to increase brand awareness, engage with our audience, and drive traffic.

* Creates engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, X and Nextdoor.

* Monitors social media and fosters two-way dialogue with residents through social media channels.

* Arranges the distribution of social media posts, news releases, pamphlets, and special articles.

* Plan and execute social media advertising campaigns to promote products, services, and events, while optimizing performance and ROI.

* Monitor social media channels for potential PR crises and work with Communications & Engagement management and team to develop strategies to address issues promptly and effectively.

* Helps develop and implements City policies, procedures, and protocol designed to engage community input on various City programs and initiatives.

* Confers with management concerning material to be prepared and style of presentation.

* Prepares or edits scripts to be presented over communications media; outlines of material for newspaper photographers; and display advertising for newspapers, posters, handbills, exhibits or programs.

* Attends committee meetings and public gatherings to obtain information for and provide information concerning the City.

* Facilitates public dialogues and consensus building to identify and resolve issues between the City and various community stakeholders.

* Assesses various community concerns, values, and opinions on City projects, programs, and initiatives, and presents findings to City staff.

* Consults with City staff to develop and implement public information training materials, bulletins, and presentations.

* Establishes and maintains effective relationships with community leaders, City Officials, the media, and the general public.

* Coordinates and facilitates community research and responses to technical documents issued by City departments, developers and other jurisdictions.

* Performs related duties and fulfills responsibilities as required.

Job Requirements

* Bachelor's Degree from an accredited college or university with major coursework in Journalism, Public Relations, Communications, or a related field.

* Three (3) years professional experience in Public Relations.

Preferred Qualifications:

* Three (3) years professional experience in Public Relations or digital media position.

* In-depth knowledge and social media platforms and their respective audiences.

* Strong written and verbal skills.

* Experience with paid advertising options on social media platforms.

* Experience with graph design and video editing tools.

Applicant Information

* If selected for this position, official transcripts, diplomas, certifications and licenses must be submitted at the time of processing. Unofficial transcripts and copies of other relevant documents may be attached to the application for consideration in advance.

* Please be advised that if selected for this position, information regarding employment history as it relates to the qualifications of the position will be needed for employment verification. Applicants claiming military service to meet the experience requirement for this position may attach a DD214 to the application.

* Unless otherwise stated, applicants are permitted to substitute two years of related full-time experience for one year of higher education or one year of related higher education for two years of experience in order to meet the minimum requirements of the job. One year of full-time experience is defined as 30 or more hours worked per week for 12 months. One year of higher education is defined as 30 credit hours completed at an accredited college or university.

* Applicants selected for employment with the City of San Antonio in this position must receive satisfactory results from pre-employment drug testing and background checks. If required for the position, a physical, motor vehicle record evaluation, and additional background checks may be conducted.

Knowledge, Skills, and Abilities

* Knowledge of various social media platforms (Facebook, Twitter, Instagram, LinkedIn) and their unique features.

* Knowledge of marketing principles, methods, and techniques.

* Knowledge of public relations principles, practices, and techniques.

* Knowledge of journalistic principles, practices, and procedures.

* Knowledge of television production procedures, audience needs, and producer's goals.

* Knowledge of social media trends, best practices, and algorighms.

* Knowledge of target audience demographics and behaviors across different social media platforms.

* Knowledge with social media tools (e.g. Meta Business, Hootsuite, Google Analytics, Facebook Insights, Twitter Analytics) to track performance metrics and help with social media management.

* Knowledge and awareness of legal and ethical considerations for posting to social media (e.g. copyright laws)

* Skills in time management and organizational skills to handle multiple social media accounts and campaigns.

* Skill in written and verbal communication skills with the ability of crafting engaging social media content.

* Skills to interpret social media data and adjust strategies accordingly.

* Ability to work on-camera as a presenter for social media videos or voice overs.

* Ability and flexibility to experiment with different types of content and strategies to optimize performance.

* Ability to use emotional intelligence to understand and connect with diverse audiences on social media platforms.

* Ability to coordinate with other organizations and stay updated on emerging social medial platforms and technologies

* Ability to use conflict resolution to problem solve and address challenges such as negative feedback on social medica crises.

* Ability to guide and mentor junior members of the social media team

* Ability to research, gather, write, and graphically present information and prepare it for publication.

* Ability to communicate clearly and effectively.

* Ability to perform all the physical requirements of the position, with or without accommodations.