Sales Manager

General Responsibilities:

• Responsible for ensuring sales goals are met
• Oversees all aspects of sales
• Conduct and continuously update local market research.
• Maintain professional relationships with all accounts, including Choice national sales
• Develop and execute the hotel’s Sales and Marketing Plan.
• Achieve and exceed the revenue targets for the property.
• Access the market potential and develop new business opportunities while at the same time increasing revenues from existing customers.
• Conduct and enhance public and community relations.
• Develops and initiates all actions necessary to achieve revenue goals.

Primary Functions:

• Revenue:
• Sales & Marketing: Prepare and implement the hotel’s annual Sales and Marketing Plan, make sales calls to key accounts and potential clients, and capitalize on all revenue opportunities.
• Financial: Aggressively pursue revenue goals and effectively utilize yield management and revenue maximization tools.
• Community Involvement:
• Ensure good standing in the community by developing and maintaining relationships with organizations such as the Chamber of Commerce, Convention and Visitors Bureau, other hotels, local schools, local government, and other community/civic organizations.
• Quality:
• Guest Service: Work closely with the front office and housekeeping staff to ensure that the hotel meets/exceeds FHG’s and brand standards for guest satisfaction.
• Leadership:
• Leading: Motivate, coach and train team members, set goals, and holding team members accountable, provide feedback, rewards, and recognition.
• Work Ethic: Demonstrate a high level of integrity, take ownership of personal and team actions, communicate effectively, promote collaboration, nurture a positive, professional work environment, and adhere to FHG’s Standard Operating Procedures.

Specific Responsibilities

• Send a daily end of the day activity and accomplishment email to the General Manager and a copy to the FHG Corporate Director of Operations.
• Achieve revenue and RevPAR targets for all business segments.
• Establish monthly sales forecasts. Keep the General Manager and Corporate apprised of the status of these forecasts to ensure that the property has a steady stream of business through the year.
• Develop and execute advertising programs within the GM and Corporate guidelines and the approved budgets.
• Leverage cross sell opportunities amongst all FHG properties.
• Maintain high visibility in the surrounding community.
• Maintain efficient sales office procedures for productive use of staff time and insure the maintenance of accurate and updated account files and follow-up procedures.
• Responds in timely manner to all leads/RFP's from ChoiceHotels Sales, and other sources of potential business opportunities for the hotel.
• Ensure all sales leads are followed up.
• Maintains trace dates for contact follow-up and all actions necessary for group bookings.
• Completes weekly Sales Department Productivity Report.
• Assist in the development and recommendation of rate strategies.
• Assists GM in development of Hotel’s Sales and Marketing Plan, budget, and submissions as needed.
• Assists GM in preparation and timely submission of weekly STAR Report review.
• Maintain history trend analysis for the property.
• Ensure the prompt and systematic servicing of all business accounts.
• Identify and analyze competition, both locally and regionally.
• Attend pertinent community activities and meetings.
• Develop strategic relationships with third party providers.
• Ensure that the web and third party electronic distribution channels are continuously reviewed, researched and updated for maximum hotel exposure and maximum room night generation.
• Attend relevant trade shows and events to promote the property.
• Proficient in usage of the hotel Property Management System and any sales related software.
• Any other duties directed by the General Manager, or Corporate Managemet

Optimum Attributes:

• Excellent communication skills
• Well-groomed and professional appearance
• Willing to take responsibility and accountability
• Willing to work on weekends and holidays if required

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Work Location: In person

Salary : $60,000 - $70,000