Events Manager

This position reports to Marketing and Business Development leadership and collaborates with all members of the Marketing and Business Development department. This position manages a team focused on firmwide event strategy, intake, calendaring, planning, coordination, execution, and measurement in consultation with Clark Hill’s business unit and office leadership. This role requires a focus on strategic value by assessing - through benchmarking, outcomes measurement, and ROI - the appropriate level of investment for key event marketing initiatives.

Primary Responsibilities

• Manage planning and execution of firm events, webinars, and other client facing engagements, including advising on strategic value of the event, managing logistics, invitation creation and distribution, RSVP tracking, coordination of pre-event workshops with Business Development colleagues, onsite facilitation, and post-event reporting and analysis.
• Partner with Business Development colleagues and event stakeholders pre- and post-event to achieve client, practice, industry, and geographic growth targets/plans. Maintain historical data on event activities to inform and focus annual budget planning process.
• Manage an annual calendar of events / sponsorships, working with the Marketing and Business Development team to proactively and strategically identify industry, regional market, and business unit opportunities for attorney engagement with clients and prospects.
• Manage events specialist to provide seamless customer service and ensure client experience in alignment with business development goals and internal and external client expectations.
• Coordinate external continuing legal education and other accreditation requirements for educational events, including post-event reporting and attendee certification.
• Coordinate data management associated with events process, including collating invitation lists, open rates, deliverability, and RSVPs for historical tracking.
• Manage central intake for firmwide event requests, balancing resource and timing needs against master calendar and client/prospect interest.
• Develop library of process and planning documents to drive proactive coordination, brand alignment, and attorney engagement.
• Coordinate with Marketing and Business Development team on any in-person staffing needs for events, leveraging the team’s broad geographic distribution.
• Track activities against budgets, benchmark progress, and measure ROI for event stakeholders.
• Build and maintain a working relationship with attorneys across offices where support is needed.
• Other duties and special projects as assigned.
  
  

Primary Qualifications

• Bachelor’s degree, preferably in marketing, communications, journalism, business, or related field.
• Seven years of marketing or similar experience, preferably in legal or other professional services environment.
• Event planning experience at consecutively increasing levels of responsibility and/or complexity.
• Demonstrated history of thoughtful and practical event management, both digitally and in-person.
• Experience in personnel management preferred.
• Strong technology skills, and high-level proficiency with Microsoft Word, Excel, and PowerPoint required, some experience with a CRM system preferred.
• Working knowledge of external continuing education processes, including management of external vendors for CLE and other accreditations.
• Strong communication skills, both verbal and written.
• Organized, detail-oriented individual with strong project management skills, and ability to work on multiple tasks with competing deadlines.
• Team orientation and “can-do” attitude with willingness to learn.
• Periodic travel and flexibility will be required.
  
  

The salary range at the time of posting is $90,000-100,000 annually, based upon a full-time work schedule. Actual compensation will be influenced by various factors, including but not limited to employee qualifications, relevant experience, skill sets, training, internal equity, and market data. This position is eligible for an annual discretionary bonus. In addition, Clark Hill offers employees the ability to participate in health insurance with optional HSA/FSA, short term disability, long term disability, dental insurance, vision care, life insurance, 401K, vacation, sick time, parking/public transportation allowance, and an employee assistance program.