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Techtronic Industries - TTI
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Brand Marketing Manager
Clayton Services Maryville, TN
$97k-126k (estimate)
Full Time 5 Days Ago
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Clayton Services is Hiring a Brand Marketing Manager Near Maryville, TN

Position SummaryThe Home Building Group Brand Marketing Manager will lead and execute, independently and with support staff, the marketing campaigns/projects that progress the brand growth for Home Building Group® and Clayton Built® brands. This position and team will manage the brand strategy and guide the production and implementation of multi-purpose content, while working closely with the home building facilities, for internal and external audiences. The Brand Marketing Manager will guide the activities to influence and implement a long-term brand strategy for the Home Building Group to position the company as one of the largest single-family home builders in the United States.Duties / Responsibilities:the initiative to increase Brand Awareness for Home Building Group as one of the largest and best single-family home providers in the country; ensure brand initiatives support HBG and Clayton's image.and implement the brand strategy for all HBG marketing and branding campaigns, guide support staff to assist with all activities.as gatekeeper for all branding pieces throughout the Home Building Group, especially for home building and supply facilities.Clayton Built brand into the desired brand choice for Manufactured housing customers.with enterprise marketing teams as well as site-built marketing teams to promote Home Building Group's brand and marketing strategies. Develop team members to participate and support.the process for the digital development team to create website platform for multiple business locations.brand performance, competitiveness, and product trends in the marketplace and recommend strategies for brand based on research and analysis.brand development and initiatives to promote product awareness and product sales; create roadmap for products.the process to determine the weaknesses in marketing tactics and areas to be modified.closely with product marketing, design team and support staff to develop brand and marketing strategies for products to be used across Home Building Group.with support staff and external vendors to develop and execute marketing strategies.manage and execute both B2B marketing content and B2C marketing content, independently and with support staff.with home building facility leads to consult on marketing for their products, services and digital landscapes; advise facility leads on best practice; and ensure campaigns align with HBGs overall brand strategy.innovative marketing and branding tactics to position the Home Building Group as a leader in the industry.content series and pieces for Home Building Group website.closely with the Director of Marketing & Communications to develop annual brand and marketing strategy and plans.to provide marketing and brand analytics and reports to Director of Marketing & Communications.strategies that reach business partners (B2B) and customers (B2C) across multiple channels.& create content for digital channels reaching B2C audiences: Email, Digital Advertising, Websites.& pitch new marketing ideas and campaigns to the marketing and communications team.responsibilities as assigned.Qualifications:degree in marketing, graphic design, communications, journalism, or related field of study requiredof 5 years related experience required.in Adobe Creative Suite including Photoshop Illustrator and In Designcreative writing experience and AP style formatting and editing requiredwritten and verbal communication skillsexperience work on brand campaignswith social media, email marketing platforms and UI/UX on digital platforms requiredshooting and editing video content preferredwith B2B and B2C storytellingrelationship building skills for internal stakeholders and external contactsexperience in developing impactful marketing contentattention to detail, strong organizational abilityto work under pressure amid distractions and interruptionsin building and guiding teamsand strategy-driven thought processPhysical Demands:be able to consistently operate a computer and other office productivity machinery such as telephone, calculator, copy machine, computer printer, etc.be able to communicate with others via phone, email, and in person. Must be able to exchange accurate information with others.works in an indoor, temperature-controlled, sealed-window office environment.primarily involves sitting / standing.Travel Requirements:travel up to 25% of time.Why Clayton?team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.part of Clayton's commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.is proud to have earned spots on the following Forbes lists: America's Best Employers, America's Best Employers by State, Best Employers for Diversity, Best Employers for Women.Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Job Summary

JOB TYPE

Full Time

SALARY

$97k-126k (estimate)

POST DATE

06/22/2024

EXPIRATION DATE

06/23/2024

WEBSITE

turfmastersjax.com

HEADQUARTERS

JACKSONVILLE, FL

SIZE

<25

FOUNDED

1979

CEO

PAUL CLAYTON JR

REVENUE

<$5M

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The job skills required for Brand Marketing Manager include Product Marketing, Initiative, B2B, Email Marketing, Verbal Communication, Brand Awareness, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Marketing Manager. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Brand Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Brand Marketing Manager job description and responsibilities

Researching and analyzing consumer behavior, market trends and competitor activity.

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Brand managers plan ways to promote and change the public perception of brands.

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Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

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Developing and implementing strategies that resonate with the target market.

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Marketing managers are often required to oversee and facilitate the activities of several different departments and offices.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Brand Marketing Manager jobs

Candidates must have an ability to think strategically and come up with campaigns.

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Aspiring managers must have a knowledge and understanding with market research.

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Brand Marketing Manager must know how to work with different kind of people.

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The field of marketing requires some amount of technical expertise and experience.

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They can use their communication skills to find out what the clients want and come to an agreement on what kind of marketing campaign best suits their needs.

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Step 3: View the best colleges and universities for Brand Marketing Manager.

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