Job Information
HumanaAssociate VP, Marketing - Home SegmentinPortland, Maine
DescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community.
Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch, and our owned care management, palliative, and other specialized programs.
This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities to win with those segments, and redefining the care experience. This strategic shift will add considerable complexity to the marketing function supporting the segment, and strong marketing leadership will be key to the successful execution of the strategy.
We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. Working in close collaboration with the business, you will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success for the largest Home Health business in the country.
ResponsibilitiesDefine Marketing approach for the existing fee-for-service and emerging value-based care business models in home health.
Partner deeply with sales function to understand their go-to-market needs and develop strategies to support.
Partner with clinical innovation team to define and launch new services through the referring community.
Lead Portfolio Marketing approach for the segment, considering asset compatibility for internal and external growth.
Engage with partner organizations to align on marketing strategies.
Lead team in rapid test and learn methodology and innovation in engagement marketing.
Drive sales success with carriers and providers (B2B marketing).
Performance measurement and improvement.
Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.
Build, lead, and develop an initial team of 10-15 experienced marketing professionals.
Partner with and leverage skilled marketing professionals in other teams as Subject Matter Experts.
Key Candidate QualificationsThe successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business.
In addition to the above, the following professional qualifications and personal attributes will be ideal:
Strong business acumen.
Experience with business development and growth strategies.
Solid foundational expertise in marketing/consumer analytics.
Excellent foundation in marketing fundamentals and best practices.
Ability to introduce and create change and/or urgency.
Experience managing external vendor relationships.
Strategic thought partnership and ability to learn the business.
A clear passion for the consumer/customer.
Excellent oral and written communications skills.
Current or recent experience in a large, highly matrixed company.
Highly collaborative mindset and excellent relationship-building skills.
NOTE: We will require full COVID vaccination, including booster, for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.
Scheduled Weekly Hours40
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