Embrace Pet Insurance is seeking a highly analytical and data-driven Marketing Data Analyst to join our dynamic marketing team. This individual will be responsible for conducting comprehensive data analysis, providing actionable insights, maintaining the marketing forecast, collaborating with the business intelligence team to develop robust reporting, and creating compelling data visualizations for presentations. The ideal candidate will have a strong analytical background, excellent communication skills, and a passion for data-driven decision-making.

Key Responsibilities:

• Conduct detailed analysis of marketing data to identify trends, patterns, and areas for optimization across various channels and campaigns.
• Deliver proactive, data-driven insights to inform strategic decisions, improve marketing effectiveness, and drive business growth.
• Develop and update marketing forecasts, ensuring they accurately reflect current trends and future projections.
• Work closely with the business intelligence team to design and enhance marketing reports that meet the needs of various stakeholders.
• Create clear, simple, and compelling data visualizations.
• Partner with other departments, such as sales, finance, and product, to ensure alignment of marketing efforts with overall business objectives.
• Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities and campaigns.
• Act as primary liaison between marketing and business intelligence to ensure proper scope and prioritization of all marketing reporting needs.
• Work with business intelligence team to maintain and ensure the accuracy and integrity of marketing data by implementing best practices for data management.
• Assist in daily performance measurement and monitoring of critical customer applications.
• Offer analytical support for special projects and initiatives as required by the marketing team.